Small Business Online US Trends Vs Worldwide
Have you established an optimized website for your small business? Still not receiving any anticipated results?
Then, it’s time to analyze on whether you are in line with the trends.
Business trends are something essential that would help your business to keep growing fast in this digital world. The implementation of trends would help in keenly understanding the services offered by your peers’ and competitors’ which can create opportunities to improve your business.
Business trends can guide you in comparing your business with competitors, to explore your customers and to channelize your business. Business trends are a reliable source of changes and can efficiently create a reliable system. This article is all about the different US trends that could help in the development of the business in a more effective way.
If you are someone not from US, you can find and try configuring US business trends which would help you to be a trend setter in your market.
Never delay it anymore, come let’s start analyzing the US business trends.
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Some business trends that small business could adapt for their betterment
1. Implementation of eCommerce store to your business
“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”
Joel Anderson, CEO of Five Below, Ex-CEO of Walmart.
2. Release app for your business
How much you run an optimized website for your business, it will always be effective if it becomes handy for your customers to access your business.
The company Pinterest saw a boost in customer engagement rates by more than 40%, ad revenue also generated by 44%, and the core engagement value enhanced by 60%.
Establish an app for your business, making it easy for your customers to reach you from wherever they are. This would also to experience a competitive edge in your niche and improves customer loyalty at your business.
3. Configure referral programs
Giving is so rewarding.. There’s no limit to how many friends you can tell, so get sharing and start saving!
Walmart
Referral program is something that works like a win-win concept. The implementation of referral program will help business to get more customers and help customers and referrals to gain the discount you have offered.
This method is one of the best marketing technique for customer retention and acquisition.
4. Provide personalized customer service
91%
of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. – Accenture
People, today, expects personalized touch from every business they come across. They are more attracted to personalized discounts, coupons, recommendations and more than to anything that is displayed in common.
This would make your customers feel aesthetic and appealing about your business. Before you start personalizing things, collect and analyze the insights of your customers’ behavior/interest at your website using tools like Google Analytics, or by setting up personas.
90%
of U.S. consumers find marketing personalization very or somewhat appealing — Statista
5. Grow your online community
Create and grow an online community with a group of people with similar interests and preferences. This would nurture a strong connection around your brand. Conducting webinars, workshops, online classes and more will increase engagement of people of your community.
Dive into anything.
Reddit is home to thousands of communities, endless conversation, and authentic human connection.
Any updates regarding your business, any video content, can be shared with people of your community this would easily get spread through the WOM strategy and would bring in more conversions and revenue to your business.
6. Encouragement of remote work
If you are running a small business that relies on freelancers and remote workers without sharing a physical space, then, it is essential that you engage your workers to make them feel supportive.
4.3 million people in the USA work from home, at least half the time
16%
of companies exclusively hire remote workers
Do motivate them with statements of encouragement by getting connected through platforms like Slack, Zoom, and Google Meet. Though you don’t share physical space with your workers, do encourage and motivate them to produce in more productive results.
7. Be eco-friendly and take up social responsibility
It is essential to take up social responsibility for a better business management. Nowadays, businesses are taking up initiatives for improving their work culture, donating for a cause, supporting on social media.
GirlieGirl Army is a website dedicated to making the world sustainably beautiful along with tips for consigning and shopping vintage, discover the new and cool “green” fashion brands
This would help business to get a good global reach. In the US, there are companies who receive tax credits and incentives for using solar energy and renewable energy.
8. Alternative Payment Options
When it comes to payment, people always look for more than one payment option. From 2020 majority of the businesses have moved online, and it is quite mandatory to offer alternative payment options.
By 2025, it is predicted that the average value per user in the US will be $11,755 for Digital Commerce. Europe’s will be at $4,736, while China’s average transaction value will be $3,261. (Statista Market Outlook, 2021)
Mobile pay applications, contactless credit cards, debit cards, different payment gateways and more—implementing these payment options to your business website would make the customers feel convenient and comfortable with your website.
9. Promote data transparency
This factor is something crucial for building trust among your customers. If your small business is collecting crucial information like customers’ details, card details, bank details and more, it is essential to implement a privacy policy for your site. A privacy policy is something that discloses that all the information collected from customers is used and managed with customers’ knowledge.
“Your transparency will lead to other people’s transformation.”
Trent Shelton
Also, ensure to mention the use of cookies as it stores data about the visit to your website. By creating a privacy policy, you are ensuring that the data shared by your customers will be well-protected, which would increase the trust and credibility of your business.
Hope, the above business trends would have helped to have a better idea of how to enhance your website by considering your customers’ preferences and interests. Analyze on all the above-mentioned trends and adapt the most suitable one for your business and your customers.
Are you confused about which trend to implement? Or which one would be the most effective and suitable trend for your business?
We, at SmallBusinessWeb have adroit marketers who have advanced marketing skills focusing on growing your business and keeping your growth inclined. We offer various small business digital marketing packages and are so passionate about automation marketing and experiment new ways.
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About the Author - Pavithra Samuel
I'm a passionate copywriter at Small Business Web sharing a special bond with digital marketing. I aim at delivering masterpiece content for which my research helps a lot. I always search for unique inspirations and write them all down to use in my blogs & content. I make the best use of the upgraded tools & technologies that greatly assist in content writing. Other than reading & writing, my other two friends are food & music. On and often, I do write blog posts, to get regular updates, stay tuned with us.
