Influencer Marketing Platforms for Small Businesses
The growth of YouTubers, Instagram stories, bloggers has increased the rise of influence marketing where, it helps brands to reach their targeted customers through already established audiences. The concept of influencer marketing has effectively helped small businesses to reach their customers in a broader manner.
Hang on there!!!
Are you familiar of the term influencer marketing?
Influencer marketing is one of the techniques that is used to promote one’s business using influencers. Influencers have a large social following base, and are the most trustworthy source for information.
This article is all about educating you on different influencer marketing platforms as it would help you to choose the best one for your business.
Configure the most suitable one and leverage the functionalities of influence marketing to reach more audience.
Want to know more about influencer marketing? Checkout the below video by Neil Patel,
Popular influencer marketing platforms for small businesses
GRIN
GRIN is an all-in-one influencer marketing platform that helps in expanding your brand and your influencer relationships.
- As the platform is AI-powered, it can effectively help with better and suitable influencer search for your brand and allows you to run high-quality influencer campaigns to drive more revenue. The eCommerce integration helps with product seeding, affiliate links, discount codes and payments.
- The platform provides next-level content management as it collects all the content generated by your influencers and offers tools to reprocess your favorite content to Instagram boards or stories for greater impact.
- The reporting suite provides detailed analytics and tracking of the influencer marketing metrics, using which you can re-run campaigns, rewards high-performers and more.
57%
of fashion and beauty companies engage in influencer marketing
Mavrck
Mavrck is an all-in-one influencer marketing platform that harnesses the power of influence at scale. The platform has made influencer marketing easy as it automates and scales social proof programs across the customer journey.
The platform covers the following features:
- Discover and recruit the right influencers for your brand
- Engage influencers to create high-quality content
- Advocate ratings and reviews
- Get product insights
- Automates influencer management
- Hassle-free payments
- Incentivizing influencers with rewards
- Automatically generates reports on the performance of campaigns, pixel tracking and
- Online conversion reporting
NeoReach
NeoReach can create high-quality and effective influencer campaigns with powerful insights.
- The platform has created influencer campaigns for leading brands and the global Fortune 500.
- The platform helps in finding the best, suitable influencers for your brand
- Helps in building a strong relationship with the influencers, bloggers, and other creators
- Develops strategy derived from competitor audits, demographics, and channel specific opportunities across all major social platforms
- The platform can handle the complete influencer campaigns seamlessly like campaign coordination, communication, and logistics
- Amplifies paid media on the basis of ROI — across all major channels
82%
of people trust social media for purchasing decisions
Trend
Trend is an influencer marketing platform that helps is generating content that converts, connects brands with suitable influencers.
- Trend maintains a curated list of influencers
- The platform allows running dozens of influencer campaigns and supports an easy campaign management
- All the content generated by Trend are fully-licensed and is ready for any channels
- Generates unique content for all brands and channels
- Just pay for the content you need
Upfluence
Upfluence — the all-in-one influencer marketing platform that can power your business with its outstanding functionalities. 1600+ brands trust Upfluence
- Upfluence helps in discovering the right influencers for your brand
- The platform can easily support a good relationship with your influencers by managing all of them in one place
- Streamlines automated campaigns with custom workflows, affiliate links, issues coupon codes and more
- Generates simplified influencer payouts
- Measure your campaigns’ performance with advanced analytics and reporting
90%
of our survey respondents believe influencer marketing to be an effective form of marketing
Hypr
Hypr has a 360-degree influencer cloud that automates and simplifies every activity involved in influencer marketing. The platform is the #1 influencer marketing platform by Digiday
- The platform’s search and discovery tool helps in finding the right influencer from a database of 30,000+ influencer categories
- The platform is capable of evaluating the influencers based on their contribution to the campaigns
- The influencer management feature of the platform will streamline and automate every activity of the influence marketing
- The end-to-end dashboard helps in managing and tracking the campaigns’ performance
- Measures the successful engagement with the targeted audience along with live demographic data
- Sets auto-reminder and auto-updates on campaigns
- Influencer management with permissions and data control
Traackr
Traackr is a data-driven influencer marketing platform that is equipped with tools that can efficiently scale up the influence marketing programs.
- The influencer discovery helps in finding the suitable and top-performing influencers from the latest global influencer data
- The campaign management helps in simplifying the entire workflow with comprehensive reports and analytics
- Helps in implementing the right strategies and optimizing your ROI
- The platform helps in tracking and analyzing the performance of the campaign
Julius
Julius is an influencer marketing platform that is equipped with the below functionalities
- The platform helps in finding the apt influencers suiting your brand with its advanced search capabilities
- The platform can streamline your work and automate campaigns
- Analyze the performance of the campaigns
- Monitor all conversations involving your brand or your influencers
Hope the above curated list of influencer marketing platform would have inspired you to utilize influence marketing techniques to reach your target audience. Influencers being the source of information, the above platforms can help in managing the influencers effectively. Hence, try out the best suitable platform and reach globally.
Are you confused about which strategy to implement? Or confused about which influencer marketing platform to choose?
We, at SmallBusiness have excellent marketers who have advanced marketing skills focusing on growing your business and keeping your growth inclined. We can also suggest the best suitable strategy tailored to your business needs.
To get innumerable leads, leave us a message or give us a call at +1 (919) 234-5140. We are happy to serve you at any time.
About the Author - Pavithra Samuel
I'm a passionate copywriter at Small Business Web sharing a special bond with digital marketing. I aim at delivering masterpiece content for which my research helps a lot. I always search for unique inspirations and write them all down to use in my blogs & content. I make the best use of the upgraded tools & technologies that greatly assist in content writing. Other than reading & writing, my other two friends are food & music. On and often, I do write blog posts, to get regular updates, stay tuned with us.
