Best Digital Marketing Strategies for Personal Trainers

In today’s fast-paced world, any business needs a targeted marketing approach to gain profitable results. Digital marketing has become a successful marketing technique for most of the small businesses, including fitness training.

It has always been an accepted fact that personal fitness is an ever-growing industry. Through proper digital marketing techniques, you can educate fitness aspirants, gain an excellent reputation, attract new clients, overcome competitors and more.

In this blog, we will break down the top 6 digital marketing tactics supporting your personal training business to grow.

Let’s begin.

1. Optimize your Website for Search Engine

Search engine optimization is an effective digital marketing strategy for boosting the growth of your fitness studio in the digital sphere. According to Digitalsynopsis, 95% of search traffic is taken by the results in the first-page search. By using the true power of SEO, you can improve the ranking position of your website in search results.

Though there is a broad range of tactics to be considered regarding SEO, the main focus should be on choosing the keywords relevant to the user’s search. When you utilize the appropriate keywords in your content, it will be easy for search engines to rank your website in good positions. If you are curious to know about how to write an SEO friendly blog post, click here.

2. Educate Clients with Quality Content

Content marketing is one of the powerful digital marketing tactics that help grab the attention of the potential audience. If you wish to make a noise in the digital space, then providing quality content like motivational quotes, nutritional diet menu, transformation pictures, new training methods, etc will highly motivate the users to follow you.

Once you create content, share it on social media. If you are facing challenges in producing content for your online studio, you can get help from skillful content writers to get appealing and quality-rich content.

3. Use Multiple Channels to Enhance Visibility

The main purpose of using multiple channels such as mobile apps, websites, social media, advertisements and more is to interact with a wider range of fitness aspirants. Moreover, you can meet the audience at their preferable channels, which will build the trust-worthy factor for your fitness brand. By effectively using multiple channels, you will reach the right clients at the right time in the right place. If you find it difficult to carry out this approach, you can get help from expert digital marketers.

4. Be Active on Social Media Spaces

Social media is a great platform that provides a bunch of opportunities to connect with your audience on a personal level for sharing interesting fitness-related content. In today’s face-paced world, social media has turned out to be the lifeblood for many small businesses like personal trainers. You have to implement the right marketing techniques in social channels such as Facebook, Twitter, LinkedIn, Instagram for sharing attractive pictures, videos, stories, infographics, and so on.

A report from Lyfemarketing states that 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. So, by properly optimizing the social media channels, you can reach more of your target audience.

5. Setup Online Booking Functionality

Do you have online booking software for your online training website? If yes, make sure that the software manages all the bookings and takes care of your online fitness studio. If not, then this is the right time to invest in booking software.

Online booking software is a powerful marketing tool that supports you in connecting with your existing audience. According to Acuity Scheduling, over 40% of bookings are made 1 day in advance, which occurred during non-business hours. With the help of online booking software, it is easy for you to automate your schedule 24/7.

6. Engage Through Advertising

Online advertising plays a major role in communicating with your existing clients and potential audience. Since this will create awareness among the audience about your fitness studio on a larger scale, it is worth investing in digital advertising channels.

With the help of Google AdWords, there are chances for driving more leads & sales to your fitness website in the online space. Also, social media ads such as Facebook, Instagram, Twitter support you in welcoming new clients and speeding up your current customers’ engagement. Moreover, re-targeting advertising is one of the best advertising solutions for boosting your online business growth.


We hope this article provides you a better understanding of how to implement the best digital marketing strategies for boosting the growth of your personal trainer website. As a personal trainer, if you like to brush up your online business growth, then we recommend getting guidance from top digital marketing service providers.

At Smallbussinessweb, we offer effective digital marketing services that support your online business to grow at greater heights. If you wish to drive valuable traffic and leads to your online training website, feel free to contact us. Our digital marketing strategists look forward to pumping up your fitness studio’s online presence!

Explore our affordable Digital Marketing packages for small business, designed to boost your online presence and drive growth

Will you consider digital marketing as an essential tool for promoting your personal trainer websites? Leave your thoughts in the comments section below.

Pavithra Samuel
About the Author - Pavithra Samuel

I'm a passionate copywriter at Small Business Web sharing a special bond with digital marketing. I aim at delivering masterpiece content for which my research helps a lot. I always search for unique inspirations and write them all down to use in my blogs & content. I make the best use of the upgraded tools & technologies that greatly assist in content writing. Other than reading & writing, my other two friends are food & music. On and often, I do write blog posts, to get regular updates, stay tuned with us.

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