A brand portrays the exact virtual face of your business that serves answers to questions like who you are? How specialized are you? What unique eatables do you serve your customers?
Your name, logo, packages, customer services, and other unique elements will set a remarkable image for your bakery. By properly defining your brand elements, you can build awareness, make yourself memorable in your customers’ minds, and stand unique in the competition.
Typically, people have a special craving for cakes, cookies, chocolates, and other bakery items. So, the more creativity and innovation you bring inside, the more interesting it would be branding your bakery.
Before kick-starting on branding your bakery, going through some of the tactics would be helpful. In this article, we have curated a few result-driving techniques that help create a unique brand image for your bakery both in online & offline mediums.
Let’s dig deeper into it.
What is Branding?
Branding for bakery primarily involves the process of showcasing your bakery’s image on both digital & traditional platforms where you can engage with the right audience.
Be it your store wall, a table in your store, the plates, flyers for an online course that you offer, it’s very essential you use your branding ideologies to imprint an everlasting impression on your customers.
Activities around search engine results pages, social media, online ads, and much more also serve as the best channels to place your branding in the frontline to improve your brand positioning and help to build a loyal customer base.
Significant Role of Branding Your Bakery Business
Of course, all your activities will contribute a small portion to your branding. For instance, you run a bakery in an urban area. Close to your cafe, there are 4 more bakeries. If you carry on with the same business strategies that others do, then it would be a long hurdle.
This is where branding practices enter the scene. Right from your taste, price, infrastructure, maintenance, organized chairs, eye-catchy wall designs, takeaways, etc. act as a powerful tool that creates a valuable impression on the minds of your customers and creates a thirst in your customers to visit your place once again.
Similar to the perks of offline branding, there are a lot of benefits you can leverage through online branding. Today, it has become a common practice among people to use search engines, social media, local directories, online ads, e-commerce platforms, and others to find a bakery.
By having powerful visibility on online mediums, reaching local & global prospects will not take a light year. Moreover, compared to offline branding, with consistent digital branding efforts, grabbing fruitful results in a small period is sure to be achieved.
Effective Tactics to Create a Unique Brand Image for Your Bakery
Would you like to embrace the perks from branding your bakery business?
Then, keep reading to explore the effective branding practices that can increase your brand recognition, improve your credibility, engage your audience, and build a competitive advantage in your market.
Before branding, it is important to understand your business requirements, preferences & interests of your target audience, and mainly the strategies of your competitor.
After researching the stories behind the success of quite a few bakery businesses, we have come up with some of the best branding techniques
Create a Logo
Obviously, a logo has the great potential to take your customers into the exact feel they had while entering your bakery, sitting on your tables, and tasting your menu items. This little branding element impresses your customers at first sight, reveals your brand message, and creates a long-lasting impression in their brand which distinguishes your bakery from the competitors.
Do focus on the color palette, font style, size, typography, background, visuals, and graphics to get a perfect logo design for your bakery. For instance, Forager’s Table restaurant serves organic food items. The organic style in its logo conveys the message effectively and draws in hungry consumers searching for this specific dining experience.
Branding doesn’t end once after you design an attractive logo for your bakery. The real game begins when you start showcasing your logo on your aprons, tables, plates, walls, parcel packages, and other areas of your brick-and-mortar bakery store. By doing so, you can provide a digestible & memorable branding experience to your visitors!
Provide Values to Your Community
Customers are the keys that open the success doors for any business. Therefore, offering the most-satisfying services to your customers is a non-compromisable option. You have to identify the best ways that will be of value to your customers.
For example, offering giveaways that resonate with your followers’ interests is a great option. Here, Love One Today conducted an AvoFruitFull contest on Instagram to promote a delicious way of life through eating avocados.
Users were encouraged to submit a photo of their own beautiful avocado creations. Finally, participants who got the most likes on their photos won great prizes such as themed water bottles, a food processor, and a Vitamix blender!
Likewise, you can give seasonal offers, daily discounts, snack compliments, etc that boost your bakery’s visibility. By doing so, you might gain the trustworthiness of your customers and also establish a unique brand image for your bakery.
Optimize Customer Reviews/Ratings
Whatever it may be, we all have cultivated a habit of making purchase decisions after looking at its reviews and ratings. More than 91% of consumers actively read online business reviews.
Customer reviews/ratings about your food items, services, or anything related to your bakery act as an identification mark to your store. Reviews are a powerful element that boosts your reputation and drives more prospects.
Based on the experience with your products and services, your loyal customers would leave both positive and negative reviews.
All you have to do is showcase the reviews on various platforms including GMB profile, local directories, social media, Yelp, TripAdvisor, Yellow Pages, BBB, Manta, Foursquare, and other reputable sites.
Be Active on Social Media
Undeniably, social media is a vast platform that paves great opportunities for branding your bakery. Statistics report that 61% of people find out about restaurants, bakeries, and other food stores through social media.
With a stunning presence on social media, you can engage your customers, increase word-of-mouth, and build a virtual personality of your bakery. There are a lot of ways to leverage social media channels for experiencing all the perks of branding.
For example, post a good looking picture of a donut, a cupcake, or a macro and ask your social media followers to guess the flavor like below.
Also, you can give a heads-up to a newly launched bakery product like this.
Baking videos, live contests, stories about special events, and other activities on social media will retain your existing customers and grab the attention of new prospects.
Practice Local SEO
As we mentioned at the beginning of the blog, people use search engines to search for a bakery based on a specific location. Users specify keywords like popular bakeries in New Jersey, cake shops near me, and such like. If you like to learn more about effective tactics to optimize your bakery website for near me keywords, click the link and go through this article.
If you want your local audience to be aware of your bakery in that particular location, then you have to optimize your website content, social media profile, and GMB account.
For example, if you are specialized in preparing pineapple flavored cakes, then you have to mention it on all the channels where you can meet the potential customers. Only when you showcase your expertise, search engines can index you and in turn, your prospects can reach you.
Moreover, WordPress has an ocean of plugins and tools supporting local SEO tactics. If you have built your bakery website with WordPress, then take a look at our blog that talks about local SEO for your small business WordPress website.
- Display your unique branding elements on various online & offline platforms
- Keep informed your customers of your unique bakery products and services to stay ahead in the competition
- Encourage customers to leave reviews and ratings based on their experience in your bakery store
- Optimize your bakery website, social media accounts, GMB profiles, local directory listings, etc to expand your visibility for relevant local search results
- Build a brand image that grabs the attention of your local customers
Kick-start Branding for Your Bakery
Hopefully, you would have got a clear picture of the importance of branding and the effective tactics to brand your bakery in traditional and online platforms.
If you think that you don’t have enough time & expertise to apply these branding techniques on your own, then feel free to reach our team. At SmallBusinessWeb, we have creative designers, professional web developers, and skilled digital marketers who will put combined efforts to create a memorable identification mark for your bakery.
Only after understanding your objectives, your target customers’ preferences, and your competitors’ strategies, we will even step into creating a unique personality for your bakery store. If you like to leverage our services, all you have to do is drop us a message/give us a call +1 (919) 234-5140. We are happy to join hands with you!
If you have any questions regarding our branding activities, let us know in the comments section below. We are ready to clear all your doubts.