To find a place in the market and to compete with all the other established brands, you must follow the best search engine optimization (SEO) strategy. As a small business, local SEO will help you to survive in the business field with your limited budget.
Local SEO is highly effective because it generates a large number of local leads.
“Google reports a 900% increase in the use of “near me/close by” searches. These two search terms are prime real estate for local SEO.”
In this blog, we have listed the necessary local SEO tips and strategies that will help you uplift your small business and improve your return of investment.
7 Steps to Improve Local SEO for my Small Business?
1. Improving Google business information
“28.88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.”
To display and list your small business in Google Maps and Google results, you have to create your Google My Business listing with your up-to-date information. Also, make sure to provide complete data, check the locations of your business, mention the accurate working hours of your business, add images of your business, and respond to the reviews periodically.
2. Embedding Google Maps in your website
“Google Maps is utilized by 86% of people to look up a local business ” Include interactive maps to your website. This is possible with the help of Google Maps Embed API. This complete Google Maps Embedding process can be executed using a simple HTTP request. Cilick here to learn the process of embedding Google Maps in your website.
3. Customizing on-page SEO
” 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative”.
On-page SEO is important to dominate local search results. You have to clearly explain the products and services you offer along with your location. While customizing the on-page SEO you should focus on the elements like title tags, meta tags, header tags, page content, and images.
4. Ask for reviews
“Reviews from customers are an essential element. Based on a survey done by Search Engine Journal, 88% of people trust online reviews.”
One of the important aspects of local SEO is reviews. Good review and rating will increase your local ranking and will help you stand out to your potential customers. You can obtain reviews by including links to review sites on your website and email signatures. Get reviews from your happy clients. Also, make sure to address the negative comments you receive.
5. Build local citations
Mentioning your website, address, business name, and phone number online is referred to local citations. Search engines use local citations to evaluate the relevancy of business. Some of the leading local citation websites are Facebook, Apple Maps, Yelp, and so on. Building local citations helps to improve local SEO, creates trust, and spread awareness about your business to the audience.
6. Build links by distributing locally-focused content
“According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy“.
Search engines trust high-quality backlinks. They are one of the important sources of local ranking. You have to deliver valuable content through blogs, podcasts, videos, and so on to build or earn backlinks. You can even build backlinks by maintaining a partnership with local influencers.
7. Integrate social media
80%+ of people are active on social media platforms, so it’s not difficult to get more reviews at all.”
Social media has billions of active users. You can find many new prospects and follow your existing customers as well. It is one of the best ways to deliver the updates regarding your products and services to the audience. This can create trust among people. By synchronizing social media campaigns and important keywords, you can get a higher rank in search engines.
By understanding search engine guidelines and following best practices you can achieve great success in local SEO. Focus on the latest local SEO tips provided and lead your business to success.
“Google changes its search ranking algorithm between 500 and 600 times a year, making local search (the kind that specifies a location) even more effective”.
Most of the successful businesses follow the best local SEO efforts to build a reputation and develop trust among the audience. We at Small Business Web, help companies grow by implementing our best SEO efforts. Feel free to reach us and we will be happy to assist you.
Are we missing anything? Drop a line in the comment.