Today, it is important to have a professional website for successfully promoting your beauty spa/salon. According to Clutch, 64% of small businesses like hair salons, beauty spas, etc have built their own website for online business promotion. 

Without an effective web presence, it is highly challenging to showcase your spa/salon’s brand, products, and services to potential customers. Good-looking spa/salon websites with customer-friendly features allow you to gain a successful brand image in the online space.        

Here, our team breaks out the must-have features of a professional spa/salon website. These outstanding features will capture the attention of your website visitors and provide the best user experience.             

Let us take a detailed look.

1. Appealing and Modern Theme

According to MightyFineDesign, 75% of customers admit to making judgments on a brand’s credibility based on their website design. Attractive themes give an appealing look to the website. Hence, it has a huge role in enticing your website visitors. Once you are aware of your beauty business’s requirements you can choose a relevant and appealing theme for your spa/salon website. 

There are many themes available in the market, for instance, WordPress has many themes for beauty spa with advanced features. We have picked the top 3 themes based on features, supported extensions, and popularity. 

Popular WordPress Themes for Beauty Spa/Salon Website

Curly

Curly is a well-known WordPress theme for beauty studio websites that attracts visitors with its stunning and creative visual design. It has premium features like WPBakery page builder plugin, WooCommerce integration, WPML support, smooth scrolling, mobile responsiveness, and many more.

Aqua

Using this beautiful theme, you can create an appealing online presence for your spa/salon. It includes noteworthy features such as reservation management, spa services menu, wellness class schedule, responsive design, etc. 

Edema

Edema is one of the powerful WordPress themes for designing a good-looking spa/salon website. Online bookings, WooCommerce integration, mobile responsiveness, compatibility with plugins are some key features of the theme. 

These themes can be used for a website like hair salons, barbershops, wellness centers, massage service studios, and any other beauty and wellness niche related website. You can also go for a WordPress custom theme if you are not satisfied with pre-built templates. 

2. Search Functionality

Spa / salon websites seem to be the quick solution provider platform for visitors. An internal search feature helps seekers to easily find relevant information that they are looking for on your website. According to SEO Advantage, 80% of site visitors will leave a site if the search function is poor. 

Autosuggest feature with the search functionality reduces the efforts of your site users and speeds up the search process. Also, you can include filtering options in the search bar so that users can categorize their search based on price, location, ratings, gender preference, and others. 

According to Econsultancy, around 30% of visitors use the site search box, and each of these users is showing a possible intent to purchase. Using the right analytics tool, you can collect valuable information about the users’ search intent. This analysis assists you in tailoring your website features according to the demands of the users. Site search is an interacting corner between you and your customers.

3. Dashboard/Account Management

According to Getapp, 97% of prospective business intelligence software buyers rate dashboards and scorecards as their key requirements. As we all know the dashboard feature is a key performance indicator on a website. It collects the data of the activities and provides an overall summary with charts, graphs, maps, or others. 

With an active dashboard feature in your spa/salon website, you can allow customers to get all the information related to their account in one quick glance. This overall report encourages your customers to manage the account efficiently. The dashboard must contain sections such as edit profile, booking history, last payment made, products purchased, and others.

Furthermore, by implementing the auto-updating feature in the dashboard you can help your clients keep track of their activities in your beauty spa / salon. Thus, the dashboard feature on your website can boost the reliability of your spa/salon.  

4. E-Commerce Functionality

In this tech-savvy environment, e-commerce is one of the best options to expand your revenue.  Effective e-commerce platforms like WooCommerce, Weebly, Squarespace, etc offer the best solutions for marketing your beauty products and services online. Also, it makes you stand ahead of your competitors.   

According to Optinmonster, 93.5% of global internet users have purchased products online. Therefore, by applying e-commerce functionality on your website, you can sell beauty products and provide the services to your customers at their doorstep.  

5. Online Appointment Booking

By including online booking platforms to your website, you can allow visitors to book an appointment without reaching your physical studio. For instance, if your customer is looking to book an appointment for a manicure & pedicure services, he/she can visit your site, select the preferred service, confirm the date and time, pay online for the service, and then directly show up on the scheduled date.

Features such as intuitive front-end date and time picking systems, online payment gateways, email autoresponder setup, and many more will be highly appealing to your website visitors.

6. Clear and Precise Blog Section

Based on a report by Forbes, 34% of customers are more likely to make an unplanned purchase after receiving personalized content. Hence, a beauty website with impressive content offers better chances to boost your business revenue. Moreover, adding articles such as tips for maintaining skin tone, recommended shampoos, and conditioners for the different hair, steps for making homemade facial packs, and so on will convey your expertise to the readers. 

As your blogs provide amazing beauty tips and ideas to readers, it makes them stay connected with your brand and services. If you find it challenging to create rich content for blogs, then hire professional writers. We have written a detailed article on how to write an SEO friendly blog post, have a look to learn more.

7. Availability of Digital Gift Cards

According to Restaurant Technology News, the sales of digital gift cards will hit $698.2 billion by 2024. Gift cards feature on a spa / salon website has become a convenient marketing tool for promoting the online beauty business. Getneko reports that while physical gift card sales are up by 6%, online gift cards have exploded with a 200% increase in sales. 

Furthermore, digital gift cards market your beauty services to potential clients and easily collect the clients’ personal details including email id, phone number, etc. 

In your spa/salon website, you can either use a separate page or homepage for highlighting the digital gift card services. Include season time deals, promotion codes, conditions apply, and all the required details for claiming the gift cards. 

Winding Up

In this modern era, heading up to the physical studio for pre-bookings, payments, inquiries, etc has become unnecessary. These activities are carried out from a fully-fledged spa/salon website. 

Furthermore, while creating a website for your spa/salon, it is vital to concentrate on adding the latest features and technologies. An outdated website will not be appealing to your visitors, therefore, prefer to use the enhanced features and technologies on your website. Features such as price, services offered, map-view, business hours, social media profiles, gender choices, ratings, an overview of the brand should be included in your website.

At Small Business Web, we have proficient spa/salon website developers and designers to create a fully functional website with the latest features. Feel free to reach our team or call us +1 (919) 234-5140. We are happy to extend our arm of support to you! 

Do you like to add any more features to this list? Do share your thoughts in the comments section below. 

About the Author - Pavithra Samuel

I am an associate content writer at ColorWhistle. I write content for various industries such as travel, real estate, and more. Also, I am passionate about producing content on digital marketing topics too. In my free time, I enjoy having coffee and listen to music.

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