Top Social Media Trends for Small Businesses

As we live in the never-ending digital world, small businesses need to update every day to make a mark. It’s time to mull over up-to-the-minute marketing trends. 

It’s exciting but hard to ensure that the marketing team is at the peak of what’s hot and what’s not. Social media can be a powerful tool for getting things done. A few years ago, it was primarily used for messaging and entertainment. It is now a resource and digital asset for all businesses.

Explained 6 Most Effective Social Media Trends To Expect In 2023

Social Media Will Continue To Grow, With New Platforms Emerging And Gaining Popularity

  • Social media platforms like YouTube, Facebook, Twitter, TikTok, Pinterest, Snapchat, Instagram, and LinkedIn are gaining popularity with new updates and increasing daily active users
  • Entrepreneurs and marketers are lining up with new social media platforms, hoping to connect with target consumers
  • Businesses that band together with influencers can see impressive returns on their investments and brand awareness

Staying in the state-of-the-art on social media trends can make them out of the ordinary and provide a strategy to improve brand awareness among people. However, social media platforms grow every day, so the competition is high, and it is easy to stand out if marketers have a well-defined social media strategy

Tools to get updates about social media trends

  • Google Trends & Google Alerts
  • Muck Rack Trends
  • Know Your Meme
  • Memegine 
  • TweetDeck
  • Hootsuite
  • Cyfe
  • Tumblr
  • Reddit
  • Top Hashtags
  • Geofeedia

Messaging Apps Will Overtake Social Networks As The Primary Way People Communicate Online

  • Messaging apps like WhatsApp, Snapchat, Telegram, Google Hangouts, and LINE have been playing a vital role in recent years. People find it more comfortable to communicate, make purchases, and invite others through messaging apps without ads
  • Whatsapp transforms your business. It accelerates sales, engages audiences, and drives better customer support with more than 2 billion users around the world
  • Understanding and tracking the ongoing and future market trends makes small businesses ensure that they are on the right track
  • Snapchat is the best place to connect with people under the age of 35

Mashable, a tech publication using Snapchat to reach more customers

AI-Powered Chatbots Will Become A Standard Customer Service Tool

  • Chatbots are used by companies to respond to customer comments and questions via chat or voice message
  • It utilizes natural language processing (NLP), AI, machine learning, and automated rules
  • Using machine learning and AI, we can train chatbots to respond naturally to customer queries
AI Chatbot Social Media Trends - SmallBusinessWeb
Source: In the above image, the chatbot replied to a customer’s inquiry

29% of customers increased through chat for Dynamite after integrating a chatbot

Instagram Will Overtake Facebook As The Most Popular Social Media Platform

  • A large part of the population uses social media on smartphones 
  • Facebook has both web and mobile-friendly versions. But Instagram’s mobile-friendly structure is an advantage in reaching a wider audience
  • Instagram is all about originality and uniqueness. Facebook content is not always original. However, Instagram is the best bet if companies want to build a stronger brand identity and connect directly with young customers
Facebook Stories Social Media Trends - SmallBusinessWeb
Facebook Social Media Trends - SmallBusinessWeb
  • The same content that works on Instagram may not work on Facebook
  • The purpose of algorithms is to give the end-user more of what they want
  • Instagram’s stories feature has improved, and 500 million active users are using it daily
  • For brands, Instagram reels are a trendy way to create a presence with the Gen Z audience
  • 90% of Instagram users follow a business, and more than 50% of users are interested in the brand after seeing ads for it on Instagram. It has separate pages for business, shop, and creator accounts to guide companies in promoting their brand
Instagram Profile Social Media Trends - SmallBusinessWeb
  • Instagram is a great choice to reach upper-funnel audiences, and Facebook is for lower-funnel marketing

Virtual reality will become a mainstream marketing tool

  • User behavior changes like a shot in the digital space. Virtual reality is transforming marketing techniques and entering the mainstream of business
  • Businesses that adopt social media trends can achieve a lot 
  • Brands can identify new technology with VR to improve their business, depending on the industry and sector
  • VR drives emotional engagement as it is a significant factor in driving marketing engagement
Virtual Reality Social Media Trends - SmallBusinessWeb
Source – IKEA’s new AR app provides users to design entire rooms
  • Many consumers are showing an interest in VR items, which empowers companies who are all creating content to streamline it
  • It enhances business campaigns
  • It provides accurate blueprints and helps customers check the product and see it from all angles before they buy it
Virtual Reality(VR) Social Media Trends - SmallBusinessWeb
Source – In IBM Immersive Insights, the user working with data points

Live video streaming will continue to grow in popularity

  • The adoption of innovative technologies and increasing internet penetration introduced the popularity of video content
  • There is a visible growth in the demand for live-streaming technology
  • Many companies have started providing live-streaming features on their platforms
  • It enables enhanced marketing, high-quality streams, real-time customer interaction, and analytics tracking
  • It has two segments: business-to-consumer (B2C) and business-to-business (B2B)
Live Video Streaming Social Media Trends - SmallBusinessWeb
Source – The NineHertz live streaming app

Bottom Line

Social media is a great platform to promote business, and it’s easy to reach new customers without meeting them face-to-face. It is an effective tool to generate sales and build a brand. Companies can update posts on platforms like Facebook, Youtube, TikTok, and Instagram to keep their followers updated.

Branding for small businesses is important to reach a wide range of customers. Influencer marketing and the right social media marketing strategy are the best ways to promote a brand and service.

Small businesses need an attractive website and social media accounts to reach their target customers. 

Are you looking to design your small business website? Or do you need to know the trends in digital marketing to grow online? Relax! Small Business Web is here to assist you with all of your requirements. We have a groundbreaking and energetic team to upgrade your business.
Feel comfortable to reach us if you have any queries. We are excited to collaborate with you.

Nandhini Gowthamraj
About the Author - Nandhini Gowthamraj

I'm an artistic copywriter & SEO analyst at ColorWhistle. As a copywriter, I write academic, professional, journalistic, or technical-related, innovative and recreational content using my SEO knowledge. I am an electronics and communication engineer by degree and a copywriter by passion. I flawlessly use my research and adaptability skills while writing. When I'm not writing you'll find me wandering through music, pencil drawings, gardening, and bike rides. I'm also a lover of dogs, cats, a sky full of stars, and an empty road.

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