Top 5 Website Development Trends That Online Small Businesses Must Know
Let’s be honest.
A bakery & cafe owner or beauty & spa owner or small boutique owner or even an individual consultant who wants to tap into the potential of the online market will find it fancy and out of their bounds to implement buzzwords like Blockchain in web development, IoT in web development, Virtual Reality in web development, Machine Learning in web development, Motion UI or even be concerned about Web 3.0.
These are for big tech companies and deep pocket startups backed by VCs to implement and later pave the way for small businesses to adopt.
So don’t develop the fear of losing out on anything and keep innovating with the things in reach. Here are the latest web development trends that small businesses like yours should invest in while scaling up online.
Web Development Trends Small Businesses Should Invest In
Accelerated Mobile Pages (AMP)
Accelerate Mobile Pages (AMPs) are known to –
- lower bounce rates
- create SEO-friendly pages
- Eliminate the need for sitemaps to be identified by search engines
Quick service = increased attention span of visitors.
Web pages optimized for AMP load in about 2 seconds compared to non-AMP pages, which may take up to 22 seconds!
Single-Page Applications (SPA)
If you have been using apps like Gmail, Facebook, and Pinterest since the beginning of time, you will certainly appreciate the power of single-page applications (SPA).
True to its name, Single page web apps have only one page, which means the whole page along with presentation resources (HTML, CSS, and some scripts) are loaded into the browser gets loaded only once.
From now on, as the user requests any new action, only data related to that section gets updated and not the whole page.
As a business, you may invest in developing SPAs, as it offers,
- ability to build feature-rich apps
- provide seamless user experience
- consumes less bandwidth
- quick loading time
You can get a web development agency for small businesses to build a single-page application with frameworks like Anjular.js, React.js, Vue.js, Backbone.js and much more.
Progressive Web Apps (PWA)
Coaching centres and Personal Trainers are often required to connect with their customers on the go to offer instant services. Developing their own Progressive Web Apps (PWA) can be a winning investment for their business to scale up online.
Better user experience = happy customers
PWAs help businesses-
- create an immersive user experience
- increase user engagement and conversion rates
- lower web development costs
PWAs include push notifications, offline support, background synchronizing support, and other modern features. Plus, they access your location, webcam and other details that normal native apps seek. Of course, they ask your permission before accessing them.
Explore PWAs in detail here. They have explained PWAs and the need to implement them elaborately.
AI-Powered Chatbots
Chat is a new trend in business communication and has already become the most-used channel of communication. In fact, live chat has the highest satisfaction rate out of any form of customer communication.
Almost 80% of companies say that live chat has increased sales, revenue, and customer loyalty for their business.
It is mainly because customers look for immediate answers, and are better engaged with the introduction of Live Chat and Chatbots as a channel for customer support.
Today, businesses use a combination of AI chatbots, where customers can get answers tailored to their previous interactions and get redirected to live human agents if required to continue the conversation.
A combination of Live Chat and Chatbots helps businesses entertain huge volumes of inquiries and at the same time provide personalized attention to every customer in real-time.
Voice Search Optimization
There will be 8 billion digital voice assistants in use by 2023.
What does it mean to you as a small business looking to scale up online?
Your prospects are most likely to use voice recognition to search for information and multitask. Insist your tech agency partner in using Voice search optimization for apps and websites –
- to make local SEO campaigns more effective
- answer customer queries quickly
- build more trust and customer loyalty
How Are We Helping Small Businesses?
We are a new-age digital agency helping small businesses across the globe bring new customers to their door and drive brand awareness.
Small businesses (including but not limited to health & wellness, lifestyle, beauty and food industries) can partner with us to benefit from our innovative web solutions or insightful digital marketing strategies to scale up online. We invite you to connect with us anytime to take forward this discussion.
About the Author - Manav Gupta
Manav Gupta is a full-time CopyWriter at Small Business Web, where he works to benefit both professionals & enthusiasts in the field of Digital Marketing, Branding & Web Development by creating engaging content. Prior to joining Small Business Web, Manav was responsible for managing & executing content projects ranging from sales collateral to web content, ad copy to letters, business proposals to sales plans, and training manuals.
