68% of all online activities start with a search engine
SEO is all about increasing the visibility of your website by implementing various SEO strategies. If you haven’t tried out SEO in your business, then, never delay it anymore. If you really want to outrank your business from your competitors, then, SEO is the most organic method for it.
75% of searchers never click past the first page of results
Are small businesses investing in SEO?
The below image clearly illustrates, though SEO is one of the most important ways to generate leads and reach target audience, only half (49%) of small businesses are investing in SEO.
In this article, we are sharing all necessary information about SEO which would be helpful in reaching your target audience more effectively.
What is Organic SEO?
Organic SEO refers to online marketing strategies that would improve your business ranks in search results. The algorithm-driven concept helps in obtaining a higher placement in search engines. Keyword research, link building are some of the methods that can boost organic SEO. This is all about making search engines surface your website when people are searching for something relevant to your business.
Types Of SEO
For an excellent organic search strategy, you would require three types of SEO: On-Page SEO, Technical SEO and Off-Page SEO.
Let us have a look at all the three types and how they support in reaching your target audience.
This relates to the content on your website
Every measure that you implement to make your web page rank higher on search engine result pages falls under on-page SEO. It is the process of optimizing the pages on your website to improve rankings and user experience. This SEO includes – finding the best keywords, publishing high-quality content and keyword optimization.
Elements of on-page SEO,
- Internal links
- Title tags
- URL optimization
- On-page content
- User experience
Make use of the target keyword in the first paragraph
- Create organized and clear content by using HI and H2 for titles and subtitles
- Provide related outbound links so that it helps Google to understand who you are
- Ensure to provide internal links so that Google can crawl your website easily
- Make sure that every page in your website is linked at least to one different page to avoid the situation of orphaned page
- Create URL with important keywords as the URL structure adds to the valuable SEO
- Provide optimized title tags and meta descriptions
- Make sure your content is unique and optimized
- Ensure to add optimized images
Off-page SEO refers to all the activities that are done outside the website to improve the SERP position. The off-page SEO helps in increasing the domain authority of the website. Without off-page SEO, it is quite challenging for your website to outrank the websites with higher authority.
Off-Page SEO helps in strengthening the relationship and influence of your website with others
Let us have a look at the off-page SEO tactics that could help in growing your website authority and its organic traffic,
The objective of link building is to gain links from high-authority websites. It is essential to know how to have the best link build for your website. The major factors of link building are,
- Authority score: this evaluates the quality of the website as well as the impact of the backlink from that website
- Domain: for a successful link-building, the number of unique domains that links to your website should be more than the number of backlinks
- Topic relevance: aim at gaining links from websites that are relevant to yours
Publishing an excellent and unique content on your website is a part of content marketing, writing a guest post or publishing an infographic on a reputed website is also content marketing. Some content marketing tactics that helps in boosting the off-page signals are,
- Blog posts
If your content is great, then you can share it with people through link building, social media, PR and more.
It is the link building tactic that helps in earning authority to your website. A PR can help in,
- Increasing brand awareness
- Drives referral traffic
- Higher rankings
Social media plays a vital role while users are searching for answers to their questions. Your website’s presence across social media will help in reaching your potential customers in a more effective way.
This helps in adding value to your marketing efforts. Forums can be utilized as a space to increase your visibility as an expertise. By making direct conversations with your potential customers would help in building a relationship and trust with them. Forums with your niche are effective and would bring in great results.
4/5 customers use search engines for local information
Local SEO can help in attracting customers who look for services often. Creating a Google My Business account and optimizing your listing and citations in your local directories would do magic to your business. Small businesses can make use of the “Local SEO” strategies to attract more customers who are looking for local services. Small businesses can concentrate working on local keywords and ways to get listed in the local directories can bring in great results to their business.
Guest posting exposes your business to a specific audience, generates targeted traffic, and positions you as an authority in your niche.
Technical SEO is all about the non-content part of your website. It helps in improving the backend structure and the fundamentals of your website. Technical SEO can help in increasing the site’s readability with better user experience. This would make search engines evaluate the site’s quality efficiently. The implementation of technical SEO in the right way can create a great impact on your website’s organic traffic and engagement rates.
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
SEO is crucial if you are planning for long-term brand awareness, expanding your target audience and bringing in more revenue. Small businesses, when implemented with SEO, can bring in the following benefits.
More customers come in through organic search – Getting ranked in the first page of Google and reaching a high position would double the click-through. This would bring in more customers to your business
Encourages businesses to focus on user experience – Now, one of the important core elements for SEO is user experience. Google has started considering user experience as one of the ranking factors. This would allow businesses to focus on the needs of their customers, which would help in creating a chance for ranking better.
Improves brand awareness – By improving your rankings, it would overall impact the brand awareness. Implementation of SEO in the right way would help in increasing your business visibility. This would make potential customers associate with your business for their solutions.
Cost-effective – Investing on SEO would stand in for longtime, bringing in great results. This would also increase your ROI when implemented in the right way.
Easily traceable – Tools like Google Search Console can help in analyzing your site’s health. This would also help you to understand the needs of your customers in a better way, which is crucial for an excellent user experience.
Overtake competitors – Investing in SEO would help you to outperform your competitors in the search engine results, bringing in more potential customers and revenue to your business.
Better rankings in Local SEO – Considering local keywords and getting listed in local directories can help in attracting more customers who often look for local services.
Are You Ready To Get Started With SEO?
Whether you are running an eCommerce website or informational website, start creating your SEO strategy today and increase your visibility in the search engine results. Implement the best suitable SEO methods for your business and bring more conversions and revenue.
Are you confused about the best SEO strategy to implement? Or which one would be the most effective and suitable trick for your business?
We, at SmallBusiness have adroit marketers and SEO experts who have advanced marketing skills focusing on growing your business and keeping your growth inclined. We can suggest the best suitable strategy tailored to your business needs.
To get innumerable leads, leave us a message or give us a call at +1 (919) 234-5140. We are happy to serve you at any time.