Who reads blogs anymore? The last I checked a minute back, my colleagues were hung up on Instagram reels or reading the most trending tweets. But on the contrary, an overwhelming 77% of internet users regularly read blog posts according to this report. However, how we read them is changing quite a lot. 

Today, most people are unlikely to read an entire blog post from start to finish – and instead scan for the information they’re looking for. 

Blogging is now recognized under the broader umbrella of Content marketing which is defined as a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. 

So how does it benefit if you run an online small business?   

The answer is simple. Content marketing is like a Systematic Investment Plan (SIP). The investor stands to benefit in the long-term due to the average costing and the power of compounding, as they invest in a time-bound manner under a SIP. Blogging can work similar wonders for your online small business. 

Let us look at the benefits of blogging and content marketing. 

The SEO Advantage

Blogging boosts your SEO.

When you create new content, it allows search engines to create new plug-ins. When you add essential keywords, it increases your visibility as well. And having backlinks for reputed websites also increases your ranking on search engines. These SEO techniques help in increasing the traffic to your website.

Then, there are long-tail keywords also. These keywords are precise to your topic. And when you rank high because of your long-tail keywords, it is highly beneficial to your small business.  That is because the person who searched for this term will get exactly what they wanted. 

So, basically, all these SEO techniques can be used in blogs. If you are unsure as to how to go about the entire process, then don’t worry. Our SEO experts at smallbusinessweb.co are here to help you with exactly that at an affordable price. 

Cultivating a Relationship with Clients

Now the clients mentioned here are your current and your potential clients. It is crucial to stay connected with your clients. And when you write a blog, you have a chance to interact with your clients. 

At the end of a blog, you can add questions for your clients and interact with them in the comment section. How you interact with your clients is also an excellent way for the new members on your website to start trusting you. 

Your clients now understand exactly how you interact; it builds trust and strengthens your relationship with them.

Establishing Yourself as an Expert

What do you do when you have a query or are stuck while doing something? 

More often than none, your first step is to go on the internet and try to find an answer. That’s what everyone out there does too! 

Even if you have not been in the business for long, you can showcase your knowledge through a blog. You can share tips or create how-to blogs that can help people with their problems in your field. This way, you start becoming their go-to website for all their difficulties. 

It also becomes relatively easier to convert them into clients as they will already trust your expertise in the field.

Creating a Brand that People can Connect With

Branding is an important tool. We communicate our voice and our style through it. In short, it tells your customers exactly what kind of a business you are. 

Let’s say, for example, you are a quirky, fun bakery that makes terrific and creative cakes. 

Now, your website and your products should tell people that you are indeed a ‘quirky and fun’ bakery. Now, blogs are a great way to communicate your brand. 

You can express yourself as you want through the way you write your blogs. People can resonate more with what you are saying when they can see what you mean, and blogging is a wonderful way to do that.

Lead Generation

Your business grows only when you acquire new clients. And you can generate leads by blogging. But how?

There are three steps in converting a lead; awareness, consideration, and decision. 

Awareness is when your potential client already knows about your services. The consideration phase is where they are debating whether they want to work with you or not. Then, it is decision time, when your client will finally decide to work with you. 

Now, once your clients are aware of you, the tough part is to go from step consideration to step decision. But when you have a blog, your potential lead knows your brand, how you connect with your clients, and your expertise. All these things make it relatively easier to tip the scales in your favor. 

If you are still unsure about your Blogging and Content Marketing strategy, Smallbusinessweb.co can help you kick-start the campaign in no time! 

Get in touch for a quick business decision and get your custom quote today!