Small Business Digital Marketing Statistics & Trends

Hello Small Business Owners / Aspirers!

The digital marketing landscape is constantly evolving. As a small business, keeping up to date on the most current trends can be challenging. 

While traditional practices may still have their place in the years ahead, understanding the importance of small business digital marketing agency and how it has impacted small businesses in recent years can help you make informed decisions this year and beyond. 

In particular, knowing some top-level statistics about digital marketing in 2023 will give you insight into what works and what doesn’t as you build your strategy for success. From growth rates to emerging social media platforms, here are some of the most important digital marketing stats that all small business owners should know before embarking on their next venture into the world of data-driven decision-making and reaching new customers online.

With so many marketing tactics available, it can be challenging for small business owners to know which ones will have the greatest impact. Fortunately, research has revealed some interesting stats and trends that provide insight into how businesses should prioritize their marketing efforts—here are a few of the key findings, especially relevant for those seeking effective digital marketing services for small business!

  • 69% of small businesses use digital marketing to attract customers and sales
  • 36% of small businesses don’t have a website still
  • 96% of small businesses say they use social media in their marketing strategy
  • 61% of marketers say their biggest challenges are generating traffic and leads
  • Only 10% of small businesses do not use any type of marketing
  • 17% of small businesses are investing in search engine optimization(SEO)
  • 47% of small business owners run marketing entirely on their own.
  • 74% of consumers rely on social media to guide purchasing decisions
  • 41% of local businesses depend on social media to drive revenue
  • 46% of all searches on Google have local intent
  • 81% of shoppers research online before purchasing


  • Small businesses claim that email marketing is the marketing channel that brings them the highest return on investment
  • 45% of small businesses have a paid search strategy in place. On top of that, 55% use display ads
  • A quarter of small business websites don’t even have an H1 tag
  • Small businesses claim that email marketing is the marketing channel that brings them the highest return on investment
  • 64% of small businesses say they use email marketing to reach their ideal customers


  • Nearly half of all US small businesses don’t have a website
  • 68% of small businesses don’t have a structured or documented conversion rate optimization (CRO) strategy


  • With around 4.74 billion people social media users, social media marketing is an integral part of any business strategy. Due to its cost-effectiveness and high conversion rates, small businesses rely on this method
Small Business Social Media Advertisisng - SmallBusinessWeb
  • 90% of small businesses consider social media platforms as effective marketing tools
Small Business Social media statistics - SmallBusinessWeb
  • 92% of small business owners think that having a website is the most effective digital marketing strategy
  • 47% of small businesses spend $10,000 or less on digital marketing each year
  • 31% of small businesses use social media instead of having a website
  • 47% of small business owners handle marketing efforts on their own
  • Only 0.78% of Google searches got a click on something from the second page
  • 61% of small businesses invest in social media marketing


  • The average ROI through email marketing is $36 for every $1 spent

Time To Take Decisions

It is said that the digital marketing industry will be worth $332.5 billion by 2023. 

Small businesses all over the world have increased their use of digital marketing, whether that be through social media platforms such as Twitter and Instagram or email marketing campaigns. By looking at these statistics, we can see that businesses need to start utilizing services from small business digital marketing agency now more than ever before if they want to stay relevant and continue growing! 

If you’re a small business owner who is ready to take your business to the next level with digital marketing, contact us today. Our SmallBusinessWeb experts would love to help you create a custom plan that will help you achieve your unique goals with affordable small business digital marketing packages. Give us a call at +19192345140 or fill out our online form– we can’t wait to hear from you!

About the Author - Archana

I'm Archana and I love all things social media. I enjoy curating content and designing engaging visuals that help people connect with the content they love. I also have a passion for accounting and human resources, which I also pursue currently. I love using Statista to help me understand the latest trends in the world of social media. I also enjoy reading books, spending time with my pets, and I'm also a bit of a crafter - I enjoy making things with my own two hands!

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