Top 8 Livestreaming Tools for Small Businesses

With top live streaming tools, small businesses can raise the level of the customer engagement and expedite the flow of knowledge.

Finding the right broadcasting services will depend on both your business needs and resource availability. There are many live streaming tools available in the market, but only some are suitable for small businesses. 

To assist you to find the relevant live streaming tool for your small business, our team has analyzed and picked the 8 best live streaming tools that will help to meet your broadcasting goals. 

Let’s dive in. 

Best Live Streaming Tools to Help Small Business Step Up Communication and Engagement

1. YouTube Live

YouTube Live is one of the best ways to interact with the global audience and expand the online presence. You will need to verify your YouTube account, set up your webcam and engage with your target audience in real-time. 

Features

  • Customization functionality
  • Live stream metrics
  • Multi-camera facilities
  • Location tagging
  • DVR integration

2. Facebook Live

Facebook Live is a free, powerful live-streaming tool for broadcasting events live to the target audience. From product announcements to seminars to behind-the-scenes video content, Facebook Live can be used for sharing content with your audience.audience in real-time. 

Features

  • Integration with cloud and API-based video production platform
  • Compatibility with easy to use hardware encoders
  • Supports digital-native, AI-enhanced video production platform

3. Instagram Live Video

Instagram live video is becoming an increasingly important live streaming platform for small businesses. It can be used for sharing live content with your followers in real-time. Live video interface shows the number of viewers viewing the video and any comments that have been made. For accounts that are public, anyone can view a business’s live video content on Instagram.

Features

  • Real-time live streaming
  • Instagram analytics

4. IBM Cloud Video

Facebook Live is a free, powerful live-streaming tool for broadcasting events live to the target audience. From product announcements to seminars to behind-the-scenes video content, Facebook Live can be used for sharing content with your audience.audience in real-time. 

Features

  • Broadcast tools and software
  • Hardware, software, mobile-based encoders
  • Virtually real-time analytics
  • Individual viewer tracking 
  • Stream monitoring 
  • Password protection controls
  • Multiple content delivery networks(CDNs)

Pricing

  • Free 30-day trial for any size audience
  • Silver – $99.00 for starter users, small businesses, and personal use
  • Gold – $499.00 for medium-sized businesses
  • Platinum – $999.00 for high volume usage
  • Click here to learn more about the pricing packages of IBM live video streaming

5. Vimeo

Vimeo is a popular live streaming platform that provides live broadcasting and video hosting solutions for small businesses. This software integrates with a wide range of proprietary hardware, software tools for live streaming that supports streaming over 10 million events per year.

Features

  • Password protection controls
  • Fully customizable video player
  • Engagement tools like live Q&A, live polls, audience chat, email capture, and custom calls-to-action
  • User-level analytics tool

Pricing

  • Free for 30 days
  • Business – $50/month
  • Premium – $75/month
  • Click here to learn more about the pricing packages of the software

6. Wowza

Wowza is a full-service video streaming platform delivers appropriate streaming solutions for small business-critical applications. It supports API developers, event producers, and technical entrepreneurs to deliver live streaming videos to their viewers.

Features

  • Easy to use interface
  • Compatible with REST API 

Pricing

  • Wowza streaming cloud – $49/month
  • Wowza streaming engine – $95/month
  • Click here to learn more about pricing

7. Muvi

Muvi is one of the best live streaming platforms focussed on over-the-top(OTT) media services. This online live streaming platform stands unique as it functions as a turnkey appliance for OTT broadcasters. It provides a plethora of functionalities and capabilities for live streaming.

Features

  • Live TV streaming
  • Compatibility with RTMP and  HLS feeds
  • Peer-to-peer live video streaming functionality
  • Live streaming monetization

Pricing

  • Standard – $399/month
  • Professional – $1499/month
  • Enterprise – $3900/month
  • Click here to view the pricing sheet of the tool

8. Bambuser

Bambuser live streaming, one of the easiest and most superior solutions for real-time mobile video sharing. By using a system of hashtags and apps, Bambuser provides a live streaming tool that takes your live broadcasts to the masses and generating maximum exposure.

Features

  • Easy to use interface
  • Provides high-quality broadcasting

Pricing

  • Starter – $39/month
  • Medium – $399/month
  • Large – $1199/month
  • Click here to learn more about pricing 

Winding Up

Live streaming is a must-include marketing strategy for every small business. We hope this curated list provides you a better understanding of the best live streaming tools for your small business. 

If you need any assistance related to live streaming, you can reach our team. At SmallBusinessWeb, our digital experts provide best suited live streaming ideas that work well for your business. We are always happy to help you! 

Which live streaming tool are you using for your small business? Let us know in the comments section below. 

Pavithra Samuel
About the Author - Pavithra Samuel

I'm a passionate copywriter at Small Business Web sharing a special bond with digital marketing. I aim at delivering masterpiece content for which my research helps a lot. I always search for unique inspirations and write them all down to use in my blogs & content. I make the best use of the upgraded tools & technologies that greatly assist in content writing. Other than reading & writing, my other two friends are food & music. On and often, I do write blog posts, to get regular updates, stay tuned with us.

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