Influencer Marketing for Small business Owners: How it Works

“A Brand Is No Longer What We Tell The Consumer It Is — It Is What Consumers Tell Each Other It Is.” — Scott Cook

Are you running a small business and not able to promote your business effectively?, then influencer marketing will surely help you in this scenario.

Influencer marketing is all about promoting your products and services with the help of well-known influencers. As the majority of the people believe and trust on what others say, influencer marketing can help with that.

Influencer marketing is all about bringing in more conversions with the help of influencers of your niche without blowing the budget. Influencer marketing can efficiently level-up your small business campaign, to bring in more new conversions and improve brand awareness with global reach. This article is all about how influencer marketing and its tactics could help in improving your business with a huge growth asset.

49% of consumers depend on influencer recommendations

What Is Influencer Marketing?

Influencer marketing in simple words—this is the strategy of promoting your business with the help of an influencer of your niche. It is all about collaborating your business with influencers for marketing your products/services. Influencers can be anyone and from anywhere, all that matters is their large followings on the web and social media. A good example of influencer marketing is Dunkin’ Donuts on National Donut Day. The Dunkin’ Donuts offered free classic donuts with any beverage purchase on the National Donut Day. This strategy really worked well, bringing in more and more customers, especially the donut lovers often.

Benefits Of Influencer Marketing

The benefits need to be displayed in infographics

  • Can generate leads
  • Brings in more conversions
  • Builds trust and authority
  • Helps in enhancing brand awareness
  • Easy global reach
  • Drives purchasing decisions
  • Effective reach to target audience
  • A trendsetting strategy

How Influencer Marketing Can Help Small Businesses?

The below are some influencer marketing tactics that could help small businesses to enhance their growth

1. Creating Personas

Just before you start with influencer marketing, it is better to understand your target audience and segment them based on certain categories. This would help in understanding your customers’ interests and preferences.

  • 90% of companies using personas have been able to create a clearer understanding of their buyers
  • 56% of companies have developed higher quality leads using personas

The strategy would help you in identifying the best suitable influencer for your business and even allows analyzing the influencer’s audience. Analyzing the influencer’s audience can check if they line up with your personas, ensuring that the influencer collaboration reaches the right targets.

2. Understanding your influencer campaign goals

Analyze and understand your influencer’s campaign goals. This would help you to have clarity on what you want to achieve with your campaign. Whether you are planning for a short-term/long-term campaign, you must have a clear understanding and idea on what you want to achieve.

The influencer marketing industry will be worth $15 billion in 2022

By keenly observing and analyzing the influencers campaign, you can choose on what type of influencers would suit your campaign.

3. Research on your social media comments to find appropriate influencers

If you are planning to collaborate with an influencer of your niche, make sure to analyze your social media comments to find out if any influencers have found you to be interesting.

Tim “Shmee” Burton (Shmee150) – Automotive vlogger. 2.31M YouTube subscribers, 1.5M Instagram followers

Bethany Mota – Lifestyle, makeup, and hairstyle vlogger. 9.68M YouTube subscribers, 4.7M Instagram followers

Richard Branson – Founder of the Virgin Group. 12.6M Twitter followers, 4.6M Instagram followers

Look through relevant hashtags to find influencers and make use of influencer research tools like Fohr Card, People Map, Social Blade to find influencers who already love your brand.

4. Get the Bloggers

Find bloggers of your niche to tie up with them and promote your business through their blogs, comments on social media, and stories. Bloggers are one of the strongest spokes in the influencers’ wheel. Bloggers outreach would surely help in finding the right influencers for your business as they are active across all the social media platforms.

  • Blogs are a marketing tool for nearly 80% of businesses
  • A blog can increase your conversion rate by 6x

It is also essential to streamline your outreach process and tools like BridSong Analytics, BuzzSumo, Circloscope and more can help you track your process.

5. Convert your customers into influencers

Your customers are your best advocates. Try implementing functionalities where your customers have space to share their experiences with your business, share their purchases, get socialized and even implement tools or features where they can recommend products.

There are over 19,246 Brand Ambassadors currently employed in the United States

You can also try configuring brand ambassador programs where your ambassadors can advocate organically and get rewarded. Here, the brand ambassadors can turn out to be influencers as they share about your services/products organically and this may attract more new customers to your brand.

Start influencer marketing for your small business today if you have limited resources for promoting your brand. The implementation of the influencer marketing techniques to your business can result with abundant results like more new conversions, increase in brand awareness and more. Influencers contribute content which can be further used in other marketing tactics to enhance your brand visibility. It also helps in analyzing valuable insights through which you can understand your audience in a better way.

The biggest stumbling block in small businesses is hesitating to start or try something new. Try implementing the best suitable influencer marketing techniques for your business and keep your growth inclined with efficient global reach.

Are you in a dilemma to choose the best, suitable influencer marketing strategy for your business? We, at SmallBusinessWeb have adroit marketers who have advanced marketing skills focusing on growing your business and keeping your growth inclined. We can suggest the best suitable trends by understanding you and tailored to your business needs.

To get innumerable leads, leave us a message or give us a call at +1 (919) 234-5140. We are happy to serve you at any time.

Pavithra Samuel
About the Author - Pavithra Samuel

I'm a passionate copywriter at Small Business Web sharing a special bond with digital marketing. I aim at delivering masterpiece content for which my research helps a lot. I always search for unique inspirations and write them all down to use in my blogs & content. I make the best use of the upgraded tools & technologies that greatly assist in content writing. Other than reading & writing, my other two friends are food & music. On and often, I do write blog posts, to get regular updates, stay tuned with us.

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