How Can a Plumber Generate More Leads Using a Website?

Has your phone stopped ringing?

Are you not receiving potential leads for your plumbing services even after you have so much on your plumbing website?

Maybe you are lagging behind when it comes to online presence. We are here to help you with some effective tricks to diversify your online presence. At SmallBusinessWeb, we specialize in providing digital marketing services for small business like yours and give some of the best marketing strategies that could generate effective leads for your plumbing services.

Are you ready to generate leads now? Keep reading to get to know the interesting tactics that would help your business to generate more leads.

1. Revamp and optimize your plumbing website

An optimized plumbing website is an essential pipeline for generating new revenue. The following checklist can guide you in establishing a well-optimized plumbing website,

Ensure your website is responsive and ranks higher in Google searches
Make sure your website design is simple, appealing with user-friendly designs
Your website must have optimized speed with minimum loading time
Customers must be able to locate their requirements on the website — clear navigation, useful shortcuts, and engaging content that can answer customers’ needs and questions

11%

The average rate of conversion through websites is 2.35%. A well optimized website has a conversion rate of 11% and more

Highlight online reviews
Engaging CTAs (Call To Action) with special offers and discounts can drive in more leads to your business
Establish your website with HTTPS instead of just HTTP — add SSL certificate to your website and make your customers secure on approaching your business

Tips for plumber to generate more leads (Build trust with social proof and reviews)- SmallBusinessWeb

It is a usual tendency that people believe more in what others say about your business. Social proof and reviews are an effective way of influencing more customers to your business. It is quite important to have reviews and social proofs on your website, through which your visitors can easily understand your business and the quality of your service.

63%

of the buyers say that they like to purchase from a website with product reviews and ratings

Also Read

Statistics that prove why small businesses need a professional website

3. Master local SEO

Tips for plumber to generate more leads (PPC) - Smallbusinessweb

Mastering local SEO can help in boosting your brand and also includes the implementation of the right steps that would display your plumbing website or company name at the top in the search engines. This would help customers who are looking for plumbing services in emergency situations, as they would wish to prefer nearby services.

68%

of online experiences begin with a search engine

To master local SEO,

Ensure to include the top-ranking keywords in all the content of your website
Include your location, such as city, and neighborhood as it would help customers to locate you when they are looking for services near them
Get listed in Google Local Services as it displays your services in the local plumbing list and even Google Maps
Get your Google Guaranteed badge as it would increase the trust in your service
Include localized website content. Create relevant content with location-based pages, specify plumbing service areas along with a map of your location
Implement schema to your website as it would give search engines clear local information of your business

4. Create engaging content

Content could be videos, audio, infographics, and more that convey what your business does for its customers. Creating engaging content will boost your website’s ranking and bring in more leads. Create attractive social media content to engage more with your customers and has a huge impact on driving sales. When your website has attractive and engaging content, this would make visitors/readers stay for a long time on your website. The more the visitors stay on your website, this would create a positive impact on Google regarding your business. Always ensure to engage your customers by providing valuable information and making them come back to you often.

5. Invest in PPC ads

Tips for Plumbers to create more leads (Engaging content) - Smallbusinessweb

62%

of marketers have increased their PPC budgets last year

6. Targeted email marketing

Email marketing is an efficient way for developing your business as it helps to directly communicate with your potential customers. By implementing email marketing, you can improve your brand identity and reputation. It is one of the best methods for generating leads and helps in taking your small business to its next level

Identify your target audience by developing a buyer persona, which will help in understanding your customers’ pain points
By understanding the target audience, you can provide them with offers that can act as a lead magnet
Utilize social media platforms to generate more leads by posting about the service and offers you provide
Gather as much information about your customers and send them personalized emails which would help in retaining and also grab their attention often

7. Implement a customer referral program

The implementation of a win-win referral program would easily bring in more new leads to your business. The referral program would easily reach more customers through the WOM method as the existing customers

92%

of consumers trust referrals from people they know

Decide on how you want to give the referral program
Create a separate webpage explaining the referral program
Ensure to place an attractive CTA for the referral program on the home page
Inform all your existing customers regarding the referral program by sending personalized emails

Look at the below screenshot of the website “Penguin Air” on how they have offered their referral program,

Tips for plumbers to generate leads using website (Implement a customer referral program)- SmallBusinessWeb

8. Retargeting and Remarketing to bring back customers

It is important to entice people who have already visited your website using some effective retargeting or remarketing strategies. The intention of retargeting and remarketing is the same. Their major difference is retargeting is about serving ads to potential customers based on cookies, and remarketing is about sending sales emails to bring your visitors or customers to your business. When remarketing and retargeting are implemented together, they work effectively on your website.

9. Get connected with your neighborhood using the local app plumbing services

Companies can make use of local apps like Nextdoor, Housecall Pro, and more through which they can generate potential leads. This would help companies to get connected with the local homeowners. These local apps perform a verification process on homeowners and ensure that the person and the neighborhood is real. The local apps are the hub for local services, as most of the homeowners look for local service recommendations through these local apps.