Free Design Tools VS Agency Design Costs For Small Business
Small business owners will agree that free design tools like Canva, Vista, or Adobe Express are great for their social media campaigns, and blog posts or to design graphics on landing pages.
Downsides of relying on free design tools for small businesses are,
- There are the same vector designs and illustrations available for competitors to emulate
- The repetitive nature of graphics fails to capture customer attention over time
- More time & resources are diverted on non-core marketing activities
Getting on-board a dedicated professional designer is the need of the hour.
You can choose to work with Freelance designers on Upwork, Fiverr, etc. There are creative individuals who can help you design graphics that will attract customers online. However, they are often not suitable for long-term commitments which often derails the momentum of a marketing campaign run by small businesses.
On the other hand, a graphic design agency offers professional design services for small business owners at the equivalent cost of hiring a freelancer and with a certainty of multiple iterations.
Social Media Campaigns on Facebook, or Instagram.
Free Design Tools
Repetitive templates used by multiple small businesses fail to grab user attention.
Design Agency
Professional designers can create unique graphics to grab user attention instantly.
Blog Posts
Free Design Tools
Improve readability but are not scalable to design detailed illustrations or content-specific designs.
Design Agency
Detailed illustrations enhance readability and also complement the content, thereby helping in generating organic leads.
Webpage UI/UX Design
Free Design Tools
Sites with stock images are known to experience an almost 100% bounce rate.
Design Agency
Create custom graphic designs that are best-tailored to convey your brand message and build a distinctive identity.
Agency Design Costs & Advantages for Small Businesses
A professional design or branding agency may sound price-heavy but provides affordable services to small businesses as well. Here are some major advantages of any design agency for small businesses:
Free from copyright claims
- Designs are either made from scratch or ensured that the images are copyright free.
Taking interest in your success
- Agencies employ creative teams that will approach your project from all angles, ensuring thorough work that is backed up with business data.
- Design agencies often conduct market research and competitor analysis to figure out how your brand can stand out in a good way.
Time Management and Communication
- Agencies have a reliability advantage over freelancers.
- Digital agencies are an extension of your team and it is the key to successful campaigns.
| Free Design Tools | Agency Cost | |
|---|---|---|
| Logo Design Cost | $10-$50 | $120-$280 |
| Webpage UI/UX Design Cost | $30-$200 | $400-$1250 |
| Blog Graphics Design Cost | $10-$100 | $180-$350 |
| Hidden cost | 1. Most design templates are chargeable. 2. Prone to copyright claims. | Nil. |
Graphics Design Agency for Small Business
Small business owners will agree that graphic design is the last on their budget when starting a company yet is significantly important for the success of their marketing campaign online.
A change in mindset is required with new digital agencies coming up and willing to cater to low margin, high volume small business market. One such is smallbusinessweb.co and here is why you should consider it:
Why choose?
Free Design Tools
Quick & easy option to enhance readability.
Smallbusinessweb.co
Best for Custom illustrations & offer unique designs to stand out from the competition.
Level of Customization
Free Design Tools
- Design templates put constraints on your overall output.
- Design from scratch is not possible.
Smallbusinessweb.co
- Design from scratch.
- Customize templates using professional tools like Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, or Sketch.
Cost
Free Design Tools
Unique license fee applies to every design.
Smallbusinessweb.co
Graphic design package starts from $179 which includes
- 2 nos. Infographics
- 3 nos. Blog Images
- 4 nos. Social Media Images
With our custom graphic design packages, you can easily build a distinctive identity, enlarge your customer base, and excel in the competition curve.
Request a quote here. We’d love to collaborate with you!
About the Author - Manav Gupta
Manav Gupta is a full-time CopyWriter at Small Business Web, where he works to benefit both professionals & enthusiasts in the field of Digital Marketing, Branding & Web Development by creating engaging content. Prior to joining Small Business Web, Manav was responsible for managing & executing content projects ranging from sales collateral to web content, ad copy to letters, business proposals to sales plans, and training manuals.
