How to Create a Successful E-commerce Website for Your Small Business

Are you planning to upgrade your small business? Or Are you looking to start a new business in the near future?

An e-commerce website is the best option.

Although recent global events led to a significant increase in online shopping, the growth of e-commerce had already been on an upward trajectory due to the increasing trend of consumers preferring digital channels for their purchases.

This article is all about setting up an e-commerce store, and the benefits of having an e-commerce store. We have also collected a few popular e-commerce websites/marketplaces which could inspire you to establish your own store.

What is an E-commerce Store/Website?

An e-commerce store is all about selling services or products through the Internet. The store can sell anything from physical goods to digital downloads. The evolving trend of e-commerce stores exists in different formats like online marketplaces (Amazon) or standalone stores.

As online stores become more user-friendly, many businesses look for opportunities to upgrade to e-commerce stores, benefiting from the substantial advantages of small business web development. This transition allows businesses to efficiently increase their customer base over traditional brick-and-mortar stores..

Global e-commerce sales will reach $58.74 Trillion by 2028.

Benefits of Having an E-commerce Website for Your Small Business

Though an e-commerce store is an effective way of increasing your profit, customer base, and diversifying customer channels, it offers many other benefits such as

  • It allows you to reach a wider audience without geographical limitations as customers can access your store from anywhere in the world.
  • An e-commerce website is open 24/7, allowing customers to shop irrespective of their time zone
  • It can be less expensive to operate than a brick-and-mortar store, as you don’t have to consider the costs associated with maintaining a physical location
  • It allows you to monitor and gather valuable data on your customers, such as their browsing and purchasing habits, which can help you make more suitable business decisions by understanding your customers’ behavior
  • E-commerce websites offer a more convenient and seamless shopping experience for customers
  • An e-commerce website can help you increase your sales potential through upsell and cross-sell opportunities, as well as through the ability to offer promotions, discounts, and even referral programs

Mobile e-commerce sales are projected to reach $728.28 billion in 2025.

Types of E-Commerce Stores

Individual Brand Stores

Stores that are owned and operated by a single brand, and sell their own products directly to customers are referred to as individual brand e-commerce stores. 

If you want to create your own e-commerce store, then this would be the best option. This type of store would offer control over your product offerings and allows you to provide customers with a more personalized shopping experience.

Online Retailers

If you want to sell your products directly to consumers using e-commerce websites/stores you can make use of online retailers like Amazon. Online retailers either partner with other brands or sell their products and offer their customers a wide range of products. Online retailers allow you to sell your products on their platform and take a commission on each sale. If you want to start your online sales quickly without setting up an e-commerce store or if you are not ready to scale up but still want to run your small business, you can make use of this option the most.


If you want to sell your products/services online but don’t want to set up an e-commerce store then you can go for third-party marketplaces. Here, you can sell your products, without worrying about setting up or maintaining your online store. Marketplaces are online platforms where multiple sellers can list and sell their products to a large customer base. These platforms may offer a range of products, from various sellers. Examples of marketplaces include Amazon, eBay, and Etsy.

E-commerce retail purchases are expected to rise from 14.1% to 22%

How to Create an E-commerce Website for Your Small Business?

Step 1: Choose an e-commerce platform

This is the first step in creating an e-commerce website. Some popular options include Shopify, WooCommerce, Magento, and BigCommerce. Each platform has its own strengths and weaknesses, so it’s important to choose one that suits your budget, skill level, and business needs.

Step 2: Select a domain name

Your domain name is the web address that customers will use to access your online store. Choose a name that is easy to remember, unique, and related to your small business. You can purchase a domain name from domain registrars that are available in the market.

Step 3: Choose a web hosting provider

Web hosting is where your website will be stored and accessed by customers. Choose a web hosting provider that is reliable, secure, and offers good customer support.

Step 4: Customize your store’s design and layout

Choose a theme or template that fits your brand and customize it to create a unique and appealing look for your online store. This may include selecting colors, fonts, and images.

Step 5: Add products 

Upload product images, descriptions, and pricing to your online store. Be sure to organize your products into categories to make it easy for customers to navigate your website.

Step 6: Set up payment and shipping methods

Choose a secure and reliable payment gateway to accept payments from customers. You can also set up shipping options and rates to calculate shipping costs for each order.

Step 7: Test and launch

Test your website thoroughly to ensure everything is functioning correctly before starting your online sales. Make sure all links, buttons, and forms are working properly and that your website is mobile-friendly.

Step 8: Market your store

Once your website is live, it’s time to start driving traffic to your site. You can use a variety of marketing tactics, such as social media marketing, email marketing, and search engine optimization (SEO), to attract visitors and increase sales.

Step 9: Monitor and optimize

Keep track of your website’s performance using analytics tools and make adjustments to improve your store’s performance over time. This may include tweaking your website design, adjusting your pricing strategy, or optimizing your SEO.

Have a look at some e-commerce websites that are quite popular and might help you to get inspired

Ready, Set, Sell!! — Get Your Shop Online

Taking your small business online through effective Website Development and setting up an e-commerce store can be a game-changer for your sales and growth. With the right platform, strategy, and mindset, you can go from ‘ready, set, sell!’ to ‘ready, set, succeed!’ in no time. So don’t wait any longer, get your shop online and start reaching new customers and markets today.

To know more about our small business web development services and find more related content, browse through our Small Business Web page.

Explore our affordable website development packages for small business, designed to boost your online presence and drive growth.

If you’re willing to collaborate with us, you can contact our website development team at any moment by sending us a message or calling us at (919) 234-5140

About the Author - Varsha

I am a zealous copywriter with an enthusiasm to learn everyday. I am able to diversify my knowledge at SBW as I get the opportunity to write for various industries. What I love about writing is the research part when I can explore on the data while googling. I am also experienced in playing with words for the WooCommerce plugins and eCommerce platforms. When am off from writing I love experimenting new dishes and also a booklouse at time.

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