15+ Techniques to Drive Organic Traffic

Today, organic traffic has become the lifeblood of every business. If you want to obtain maximum exposure for your website in the competitive business world, then finding the right SEO company for small businesses is a must!

Organic traffic paves a great way to capture prospective leads to your sales funnel without spending much. Being a business owner in today’s world, you have to put a lot of effort to drive traffic to your website.

Through strategic and consistent efforts and techniques, you can drive in more quality sales to your funnel. When it comes to driving organic traffic, SEO has a big role to play with. Also, apart from SEO, there is a wealth of techniques to drive organic traffic to your website.

Based on our in-depth research and experience, here we’ve collected a few best techniques that bring positive results to your online small business beyond your expectations.

Let’s dive into the ocean of techniques to drive organic traffic.

1. SEO

SEO for small businesses is one of the strategies through which you can make your website get active visibility on search results. The top 5 results in Google’s SERP get almost 70% of clicks. User experience and SEO go together, therefore, building SEO-friendly and user-centric content are the perfect techniques to drive organic traffic.

2. Social Media

Social media is a great platform with over 3.8 billion active users. Only when you engage with a vast audience, you will be able to promote your business. Drive traffic to your website by giving links to your blog articles. Post attractive pictures, informative short videos, infographics, etc on your social media page consistently.

3. Forums

Forums are online discussion boards that serve as a gold mine to acquaint with the prospective audience and experts in your niche. Through forum marketing, Quicksprout could capture 508+ targeted visitors to its website. Find the best forums with massive prospects. Respond to queries and clarify business-related doubts of your audience instantly.

4. Job/Career Sites

Job sites/career sites like Indeed, LinkedIn, Monster, and much more pave a great way to drive organic traffic to your website. Your profile in these job sites acts as the net spread from the hunter’s hand to catch the talented personalities for your business. Mention all details about your business in a crystal clear way. Make sure you give a link to your website.

5. Black Friday/Other Offer Sites

Offer sites are a repertoire of products from various brands curated with festive time deals, daily deals, etc. Black Friday, a commercial platform where you can showcase your products with discounts and deals. By offering customer-centric deals, you can drive organic traffic to your website.


Comments are a powerful tool that drives organic traffic to your website. Comment on blogs posted on reputable organization’s website. Also, you can write articles like strategies implemented by pros within your industry, success stories of leaders in your niche, etc and request those leaders to leave comments in your blog posts.

7. Email Marketing

Emails are indirect traffic generating mediums that, when optimized in the right way can turn targeted leads into customers. Send emails to your prospects and include resources that encourage them to avail of your products and services. Through informative emails, you can boost the interests of your prospects to visit your website.

8. Email Signatures

Email signatures are the final elements through which you can greatly engage your audience. In the email signature area, give links to your homepage, blog posts, ebooks, case studies, and leave heads-up to your upcoming webinars, product discounts, and more.

9. Guest Blogging

Guest blogging is the practice of writing blogs for other websites. As you can connect with a wider group of audience, guest blogging tends to be a profit-generating effort. Before choosing a guest blogging platform, confirm that your target demographics match with your guest blogger.

10. Branding

Branding is an effective technique of showcasing your unique brand image among various platforms. Your logo design, product design, customer support, and others contribute a huge portion in distinguishing your brand from the rest of your competitors. Through strategical branding efforts, and effective small business digital marketing services, there are possibilities to drive organic traffic to your website.

11. Google My Business

Google My Business(GMB) serves as a perfect listing that increases your small business visibility for the most relevant search queries. Create a professional GMB account, add your business Name, Address, and Phone number (NAP) without any errors, and give a link to your website in your GMB profile.

12. Promotional Stalls

Promotional stalls are built during any small or big events for promotional activities of your products. Through promotional stalls, you can request the audience to visit your website to leverage the discounts, claim the coupon codes, and other activities. 

13. Webinar

Webinars are the online seminars through which you can meet a larger group of prospects. Ask aspirants to register for the webinar through your website. Also, before conducting, you have to build awareness about your webinar even 2 to 3 weeks before. This will boost the curiosity of your audience and leave organic traffic to your website.

14. PDFs and PPTs

Portable Document Format (PDF) and presentation files (PPT) are a great key to unlock the volume of traffic to your website. Ask the audience to visit your website to download the PDFs and view the PPTs. By this way, there are better chances to drive potential traffic to your website.

15. Word of Mouth

From the stone age till now, the power of word of mouth marketing remains the same. When your existing customers spread the word-of-mouth to their friends and family members, the right audience who are interested in your brand will be urged to visit your website.

Over to You – Start Driving Organic Traffic with These Techniques

Of course, by effectively making the best use of all these areas, you can drive organic traffic to your business website irrespective of the niche and competition. If you find it challenging to drive organic traffic from all these areas, feel free to reach our team.

At SmallBusinessWeb, our experienced digital marketing specialists implement smart and ethical strategies that best capture organic traffic to your website. All you have to do is drop us a line, or give us a call +1 (919) 234-5140 to know more about the digital marketing packages for small business. We are happy to partner with you at any time.

Which technique are you using to drive organic traffic for your website? Let us know in the comments section below so that all can be aware of that technique too.

Pavithra Samuel
About the Author - Pavithra Samuel

I'm a passionate copywriter at Small Business Web sharing a special bond with digital marketing. I aim at delivering masterpiece content for which my research helps a lot. I always search for unique inspirations and write them all down to use in my blogs & content. I make the best use of the upgraded tools & technologies that greatly assist in content writing. Other than reading & writing, my other two friends are food & music. On and often, I do write blog posts, to get regular updates, stay tuned with us.

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