Intended Audience: Website owners and people looking to hire a digital marketing agency

You may be wondering if a digital marketing agency is right for your small business. After all, there are so many things to consider when it comes to marketing—and the cost can be significant. But done right, marketing can be the key to driving growth for your business. So, how do you know if a small business digital marketing agency is right for you?

Ask These Questions To Yourself

Here are four questions to ask yourself before making a decision:

Do I Have the Time?

One of the most important things to consider when deciding whether or not to hire a digital marketing agency is whether or not you have the time to commit to marketing your business. Marketing requires consistent effort and regular check-ins in order to be successful. If you don’t have the time to dedicate to marketing, then it may be worth outsourcing that function to an agency.

What Are My Goals?

Before you launch any marketing campaign, it’s important to know what goals you hope to achieve. Do you want to increase brand awareness? Drive more traffic to your website? Generate more leads? Once you know what your goals are, you can start looking for an agency that specializes in helping businesses achieve those particular objectives. 

How Much Can I Afford To Spend? 

Digital marketing agencies typically charge either by the hour or by the project. If you’re on a tight budget, it may be worth considering hiring an agency on a project basis rather than paying for an ongoing retainer. This will give you the flexibility to only pay for the services you need and prevent you from overspending on your marketing budget.

Do Their Values Align With Mine? 

It’s also important to make sure that the values of the small business digital marketing agency align with those of your business. For example, if sustainability is important to your company, then you’ll want to make sure that any agency you work with shares that commitment. Likewise, if customer service is a priority for you, then look for an agency that puts its clients first. By taking the time to find an agency that shares your values, you’ll be more likely to have a successful partnership. 

Questions to Ask a Digital Marketing Agency Before You Hire Them 

If you’re running a business in the modern world, then you know that digital marketing is essential. And if you’re not an expert in digital marketing yourself, then you’ll need to hire an agency to handle it for you. But not just any agency will do—you need to make sure that you ask the right questions so that you can find an agency that’s a good fit for your business. 

Here are five questions to ask before you make your decision.

What services do you offer? 

The first thing you need to find out is what services the agency offers. Do they specialize in SEO? Social media marketing? Pay-per-click advertising? Make sure that they offer the services that you’re looking for. If they don’t, then it’s probably not worth your time to continue talking to them.

Can you provide some examples of your work? 

Any good agency should be able to provide examples of their previous work. This will give you a good idea of their style and whether or not their work is something that you like. If they can’t provide any examples, or if the examples they do provide aren’t up to your standards, then you should keep looking. 

Who are some of your past clients? 

It’s also helpful to know who the agency has worked with in the past. This will give you a sense of their clientele and whether or not they’ve worked with businesses similar to yours in the past. If they haven’t, then they might not be the best fit for your needs. 

What is your pricing structure? 

Of course, one of the most important things to find out is how much the agency charges for their services. Get a sense of their pricing structure so that you can budget accordingly. Be sure to also find out if they offer any discounts or package deals so that you can get the most bang for your buck.

What is included in your contract? 

Before you sign on the dotted line, make sure that you understand exactly what is included in the contract. Find out what sorts of things are covered and what aren’t so that there are no surprises down the road. For example, some agencies might charge extra for service call-outs outside of normal business hours while others include it as part of their standard service agreement. Knowing what’s included upfront will help avoid any headaches later on. 

Looking for a reliable and ‘you can count on’ kind of a Digital Marketing partner for your small business? Contact us and SmallBusinessWeb can help you strategise and execute Digital Marketing in an effective way!