Being a local business owner, it is crucial for you to build a unique brand identity to excel in the competition curve. Branding your local business in the market will help you target more local audiences, improve word-of-mouth, boost your revenue, and many more.
In the past few decades, local businesses have gained tremendous popularity in the business environment. A report from GoGulf says that 46% of all Google searches are related to local business information.
With effective branding strategies, you can easily create a buzz for your local brand around the local prospects and heighten your online presence in the local searches.
How to Brand Your Local Business?
Here, we will walk you through the best working strategies for enhancing your local brand visibility in the online sphere. We ensure that this blog will answer all your queries on how to brand your local business in the local market.
1. Create a Unique Brand Identity
Your brand identity is a comprehensive visual face of your local business. Marty Neumeier, Director of CEO Branding at Liquid Agency defines brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual appearance.”
With a solid brand identity, you can portray your business to your local audience and build a strong reputation that makes you stick out from the competitors.
How to build your local brand identity?
- Research your local market to understand your audience and competitors
- Harness the power of color palette, typography, iconography, photography, graphics, and other design elements
- Describe how your brand can alleviate the pain points of your audience
Brand identity effectively communicates with prospective customers and persuades them to follow your brand. You can create a memorable image on the minds of the audience with an impressive brand identity.
If you want to create a superior brand voice with amazing graphic designs, we invite you to collaborate with the creative graphic designers at Small Business Web.
2. Implement Local SEO
Optimizing your local business website for local SEO will heighten your visibility on local search results. Google says that “local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search.”
Local SEO will impress more local audiences, increase word-of-mouth, build reliability, and make a mark in the local competitive society. With smart and ethical local SEO techniques, you can build relevance and prominence on Google for nearby searches.
Here we tell you the top 3 approaches to promote your branding on local SEO.
- Maintain consistency in your Name, Address, and Phone (NAP) across your webpages using Schema Markup
- Manage your Google My Business (GMB) account
- Embed Google Maps on your local business website
- Focus on-page SEO elements like title tags, meta tags, heading tags, etc
- Encourage visitors to leave their reviews and ratings
As a leading SEO service company, we can provide out-of-the-box SEO solutions for your local business enhancement. We understand your business type, target audience demographics, services offered, competition in the market, and other related details.
3. Partner with Local Businesses
The main advantage of collaborating with businesses is to expand your customer base. For instance, if you have launched an energy drink for kids. By partnering with local famous kids’ stores, you can request them to give your products as compliments for their customers, leave your product samples at local departmental stores, etc.
Big brands like Nike and Apple partnerships reveal that by partnering you can obtain perks like credibility, innovation, and competitive advantage.
What are the things to watch over regarding the partner’s business before collaboration?
- Brand quality and reach
- Business location
- Business size and type
- Relevancy to your services and target audience
Rob Slee, founder of MidasNation says small businesses should use strategic partners when those partners can better serve their customers. Before partnering, you have to make sure that the partners will support you to resolve your pain points instead of loading burdens.
4. Claim Your Local Business Listing
Local business listing contributes a lot to your business growth. According to Smart Insights, the first local listing can get up to 30% of all search-related traffic, with the top three pulling in a combined total of 60% of all traffic.
There are so many local business listings including Google My Business, Yelp, Foursquare, Manta, Yellow Pages, etc.
By inserting your local business details across popular local business directories, you can easily gain authority and expand credibility to your business among your local audience.
5. Be Active on Social Media
Social media is an active platform for blowing your brand message among your local prospects. Around 37% of consumers take shopping inspirations from social media channels.
For instance, women’s shoe company Shoes of Prey wanted to build brand awareness in their local market. For this purpose, the retailer tapped YouTube influencer and beauty vlogger Blair Fowler to host a giveaway on her channel and help spread the word.
The video generated 750,000 views, 15,000 comments, coverage from The Wall Street Journal, Business Insider, and increased sales by 300%. Here are a few tips for hosting an active profile on social media space.
- Choose an appropriate social channel where your posts are visible to your local prospects
- Check whether you have specified demographics like location, interest, age group, gender, education, behavior, and more
- Post consistently during peak hours to reach the right audience at the right time
With the help of social media, there are greater chances for you to create a professional brand identity thereby grabbing the attention of your local audience. Our skilled social media marketers can also support you to create a buzz for your local business on various social media channels.
6. Share Targeted Content on Local Publications
Many of the marketers wrongly assume that promoting a brand on local publications is no more alive. That’s obviously not true! A report from PressGazette states that 74% of people still consume information from their local newspapers.
Therefore, advertising your local brand in local media and publications turns out to be a lucrative investment for your local business. Showcasing your brand on news outlets, local journals, podcasts, daily/weekly magazines, billboards, and other local publications will enlarge your brand awareness before the local audience.
Over to You
Thus, branding strategies will help you gain information about the nature of your local audience and local competitors. Around 97% of people learn more about a local company via the internet. Therefore, building a powerful online presence for your local business is a must!
At Small Business Web, we provide professional end-to-end services that establish a unique brand identity in your local market. Get in touch with us via message or call +1 (919) 234-5140 at any time. We are ready to work with you!
Our creative website designers, expert website developers, and smart digital marketers will assist you to raise your standard in the competitive totem pole.
Do you face any challenges while branding your local business in the online local market? Let us know in the comment box below so that we can help you get out of it.