Best Online Form Builders for your Website

Person 1: “I’m not sure why we need to have online forms on our website. Can’t people just call or email us?”

Person 2: “Online forms are actually really important for a few reasons. First, they allow customers to easily provide information to us at any time, even outside of business hours. Second, they allow for efficient data collection and organization. And third, they can help streamline our processes and reduce the workload on our customer service team.”

Person 1: “I see what you mean. I didn’t realize that online forms could be so helpful. What kind of information can we collect through forms?”

Person 2: “There are many types of information you can collect, like contact information, product preferences, service requests, feedback, and more. You can also use forms for things like event registration, surveys, and job applications.”

Person 1: “That sounds really useful. So, we should definitely consider implementing online forms on our website.”

Person 2: “Exactly. With online forms, you can easily and efficiently gather information from your customers, streamline your processes and improve your customer service, which can ultimately benefit your business.”

As you have understood the importance of having online forms in your business, now you might be looking for suitable online form builders that can satisfy all your business needs.

Hence, in this post, we have highlighted a selection of the top online form builders that can help you stand out and make your research a little easier.

Best Online Form Builders for Your Website

Form Builders (Ninja) - SmallBusinessWeb

Ninja Forms

Make your form-building process simpler with Ninja Forms. A versatile plugin with a variety of features for creating WordPress forms. On top of the plugin, it requires the installation of add-ons for accessing advanced features.

Form Builders (Formidable) - SmallBusinessWeb

Formidable Forms

If you are a developer, you have a lot of clients to deal with, and you are looking for an efficient form-building option, then Formidable Forms can be the right choice for your business. This WordPress plugin is considered to be an advanced online form creator. It is also capable of creating complex calculations on your forms.

Form Builders (WPforms) - SmallBusinessWeb

WP Forms

The beginner-friendly forms – WP Forms. It is suitable for businesses of any size and can also be used for a variety of purposes. With WP Forms, you can effectively build surveys and online forms, and also helps in bringing more conversions.

Form Builders (Zoho) - SmallBusinessWeb

Zoho Forms

If you are already a user of Zoho Apps, then you can leverage the power of Zoho Forms. With this form builder, you can efficiently integrate their CRM into your forms.

Form Builders (Google) - SmallBusinessWeb

Google Forms

Google Forms is a freebie online form builder that allows you to create simple online forms with drag-and-drop functionality. It is to be considered that the form is super basic with features like editing the font and color and adding images to the form.

Form Builders (Formsite) - SmallBusinessWeb


Formsite is a versatile online platform that allows you to easily create and customize HTML forms and surveys. With its user-friendly interface, you can build forms for a wide range of purposes, from online orders and registrations to customer feedback and reservations.

Form Builders (Wufoo) - SmallBusinessWeb


Wufoo Forms is a powerful and user-friendly web form builder app that makes it easy to create and manage forms for your website. With its intuitive and user-friendly interface, you can quickly and easily create forms to collect data from your visitors, customers, or clients. Wufoo Forms is a popular choice for many website owners due to its ability to customize, track and manage your forms’ data efficiently.

Form Builders (Microsoft) - SmallBusinessWeb

Microsoft Forms

If you are looking to build forms with just basic field types, Microsoft Forms could be the best option for you. With this form builder, you can get access to polls, quizzes, and more. It is free for Microsoft 365 users and also comes with Outlook integration.

Form Builders (Gravity) - SmallBusinessWeb

Gravity Forms

It is a powerful and feature-rich form builder that has been a popular choice among WordPress users for quite some time. Some standout features of Gravity Forms include conditional formatting, custom HTML insertion, and more. What really sets Gravity Forms apart from the competition is its wide range of integrations. You can easily connect your forms to a variety of third-party services, including popular options like PayPal, Slack, Zapier, and MailChimp.

Form Builders (Cognito) - SmallBusinessWeb

Cognito Forms

The form is suitable for creating Square payment forms. Additionally, Cognito Forms is capable of tracking the engagement and conversion rate of your forms but, this integration will add up to your cost.

Form Builders (Typeform) - SmallBusinessWeb


Typeform – create interactive and visually appealing online forms. It is best suitable for marketing services with a big budget. 

Form Builders (Jotform) - SmallBusinessWeb

Jot Forms

Connect your web forms with your email marketing services using Jot Forms. The HIPAA-compliant forms have few basic templates in the freebie version and the paid version unlocks a wide variety of extra templates. 

Form Builders (Formstack) - SmallBusinessWeb


Formstack provides great solutions for businesses from various industries. It is a great online form creator using which you can create forms for insurance quotes, prescription refills, and more. You can easily collect customer data and improve your workflow. It will be an added advantage if you are already a Formstack user.

Form Builders (Paperform) - SmallBusinessWeb

Paper Form

Whether you’re looking to build forms for onboarding, take payments, perform complex calculations, or sell products, Paper Form can help. It’s a one-stop shop for all your business needs. It offers an intuitive platform for creating forms and offers many features that can help you to create forms that are tailored to your exact requirements.

Form Builders (123Formbuilder) - SmallBusinessWeb

123 Form Builder

123FormBuilder is a well-known option for those looking to create and customize web forms quickly. It’s a great option for those who prioritize simplicity and minimalism in their design, with a straightforward interface that makes it easy to get started. If you’re looking for a web form builder that won’t overwhelm you with too many features, 123FormBuilder could be a good fit for you.

Get Your Customer Insights Efficiently

It is time to understand your customers with better strategies, especially when it comes to small business Web Development Services. When you’re choosing an online form builder, it is crucial to consider your actual needs. Some free or low-cost options may only offer basic features, so if you’re looking for more advanced tools, it might be worth investing in a paid platform. On the other hand, if you’re looking for a comprehensive solution, it’s a good idea to consider a more premium software that can cater to all your needs. Just make sure you have a clear idea of the features you’re looking for, so you can pick the right form builder for you.

If you are looking for professional assistance to integrate online forms into your small business website send us a quote request here. 

Explore our small business web development services at affordable web development packages for Small business designed to boost your online presence and drive growth.

If you’re willing to collaborate with us, you can contact our team at any moment by sending us a message or calling us at (919) 234-5140

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About the Author - Varsha

I am a zealous copywriter with an enthusiasm to learn everyday. I am able to diversify my knowledge at SBW as I get the opportunity to write for various industries. What I love about writing is the research part when I can explore on the data while googling. I am also experienced in playing with words for the WooCommerce plugins and eCommerce platforms. When am off from writing I love experimenting new dishes and also a booklouse at time.

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