The Rise of AI-Driven Social Media Management Tools for Small Businesses in 2024

In the year 2024, the realm of small business marketing shall witness a magnificent transformation, courtesy of the advent of AI-driven social media management tools. These extraordinary tools, including the esteemed Hootsuite, Sprinklr, Buffer, Circleboom, Lately, and Ocoya, shall serve as the epitome of sophistication and efficiency. With their remarkable features encompassing post-scheduling, meticulous planning, insightful reporting, and content personalization, these tools shall revolutionize the way businesses streamline their marketing efforts.

However, it is imperative to acknowledge that the choice of tool shall be contingent upon the size of the organization and its dedicated team. Selecting comprehensive digital marketing services becomes paramount for enterprises aiming to tackle expansive marketing objectives and harness valuable consumer interactions.

Small Business Savvy: Mastering Social Media with AI Tools

AI-driven social media management tools are exquisite software applications that harness the power of artificial intelligence and machine learning algorithms to automate and enhance social media marketing tasks effortlessly. These tools offer a wide range of benefits, including content drafting, generating SEO-friendly social captions, transforming blog posts into videos, suggesting effective ad strategies, and more. 

From basic post-scheduling apps to comprehensive AI-powered solutions, there are various options available to cater to different needs. By utilizing social media management tools, small businesses can streamline their marketing efforts and efficiently handle the complexities of large-scale social media activities. 

AI-Driven Social Media Management Tools for Small Businesses in 2024

1. Hootsuite

Hootsuite is a popular choice among marketers for efficiently managing social media platforms. By bringing together all your social media activities in one dashboard, Hootsuite offers a convenient solution that saves you time. Its advanced AI features, including automatic post scheduling, content recommendations, sentiment analysis, and performance analytics, further enhance your social media management across different channels.

AI-Driven Social Media Management Tools for Small Businesses(Hootsuite) - SmallBusinessweb

Prominent Features

Works With (Windows, Mac, Android, iOS, Web)

Pricing

  • Access all social accounts
  • Schedule posts effortlessly
  • Interact with followers
  • Track brand mentions

Web, iOS, Android, Chrome

Free plan available

Professional: $99/month (billed annually)

Team: $249/month (billed annually)

AI-Driven Social Media Management Tools for Small Businesses(Hootsuite Social Media ROI) - SmallBusinessweb

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2. Sprinklr

Sprinklr is a social media management platform that uses AI to assist businesses in effectively managing their online presence. It provides planning, publishing, and reporting tools, and organizes messages based on their purpose, automatically directing them to the appropriate teams. With Sprinklr’s Unified-CXM platform, companies can engage with customers across various digital channels, analyze data in one place, and provide personalized experiences on a large scale while maintaining cost control. Notable brands like P&G, Uber, Microsoft, Wells Fargo, and Boston University are among Sprinklr’s customer base.

AI-Driven Social Media Management Tools for Small Businesses(Sprinklr) - SmallBusinessweb

Prominent Features

Works With (Windows, Mac, Android, iOS, Web)

Pricing

  • Streamlines content publishing, approval processes, social listening, and engagement
  • Offers AI-driven real-time discussions
  • Provides advanced analytics, campaign planning, and enterprise-grade security

Chrome, Firefox, Edge, and Safari running on Windows, macOS, Linux, and Chromebook systems.

Sprinklr Service: $249/month (billed annually)

Sprinklr Social: $299/month (billed annually)

AI-Driven Social Media Management Tools for Small Businesses(Sprinklr Social) - SmallBusinessweb

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3. Buffer

Buffer is a well-known social media management tool that simplifies the process of scheduling, publishing, and analyzing posts on various platforms. It has a user-friendly interface, advanced analytics, collaboration features, and affordable pricing. You can use Buffer for Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Its interface is intuitive and easy to learn. It provides analytics and performance metrics for each post, allowing users to refine their strategies. Buffer offers features like a content queue, post scheduling, analytics, hashtag management, link sharing, team member management, and calendar view. It constantly innovates to meet user needs and keep up with technology.

AI-Driven Social Media Management Tools for Small Businesses(Buffer) - SmallBusinessweb

Prominent Features

Works With (Windows, Mac, Android, iOS, Web)

Pricing

  • Integrations with third-party tools – Bulk.ly, IFTTT, Instapaper, Mention, Quuu, SharpSpring, and WordPress
  • Intuitive scheduling
  • Analytics and Reporting
  • Content publishing
  • Video and GIF support
  • Versatile for managing content, scheduling posts, performance analysis, and team collaboration

Web, IOS, Android

Free

Essentials: $6/month

Team: $12/month

Agency: $120/month

AI-Driven Social Media Management Tools for Small Businesses(Buffer clicks to deserve) - SmallBusinessweb

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4. Sprout Social

Sprout Social is a comprehensive social media management suite. It provides a user-friendly web and mobile application for managing schedules, inboxes, mentions, and analytics. It supports popular platforms like Instagram, Twitter, Facebook, Pinterest, YouTube, and LinkedIn. Moreover, it seamlessly integrates with Google My Business, Google Analytics, Tripadvisor, and Glassdoor. Its notable features include a social content calendar, content library, AI-generated responses, review engagement, chat management, CRM tools, reports, feedback surveys, and integrations with helpdesk and CRM software.

AI-Driven Social Media Management Tools for Small Businesses(SproutSocial) - SmallBusinessweb

Prominent Features

Works With (Windows, Mac, Android, iOS, Web)

Pricing

  • Combines publishing, engagement, analytics, and reporting
  • Offers Smart Inbox for message management
  • Content Calendar for posting scheduling
  • Allows collaboration through approval flows
  • Utilizes ViralPost™ algorithm for optimal publishing times
  • Provides advanced analytics, audience research, group lexicon, employee advocacy programs, chatbot builders, and mobile apps

Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge on computers running Windows, macOS, or Linux.

Standard: $249/month
Professional: $399/month
Advanced: $499/month

AI-Driven Social Media Management Tools for Small Businesses(SproutSocial Plan and Publishing) - SmallBusinessweb

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5. Circleboom

Circleboom, an exquisite social media management tool, is meticulously designed to cater to the needs of Twitter enthusiasts. With its array of remarkable features such as tweet deletion, eradication of fake and spam accounts, and insightful friend suggestions, Circleboom empowers users to effortlessly navigate the Twitterverse. Its comprehensive analytics provide a deep understanding of account performance, while the ingenious keyword and geolocation filters ensure a refined content experience. Moreover, Circleboom’s ability to compare accounts, implement whitelisting and blacklisting, and automatically send welcome direct messages exemplifies its commitment to enhancing user experience. 

Circleboom Publish is an AI tool that simplifies social media management by providing AI-generated images and text for posts across multiple platforms. It enhances content with captions, emojis, and hashtags, and offers translations, humor, and grammar checks. The tool is ideal for businesses, influencers, digital marketers, content creators, and regular users, allowing efficient planning, design, and scheduling of posts from a centralized location.

AI-Driven Social Media Management Tools for Small Businesses(Circleboom) - SmallBusinessweb

Prominent Features

Works With (Windows, Mac, Android, iOS, Web)

Pricing

  • Includes removal, follow management, analytics suite, search interest tools, and article curator
  • The user interface is intuitive and easy to navigate
  • Offers flexible subscription plans for individual users, small businesses, agencies
  • Uses SSL and HTTPS encryption for user data protection

Android, iOS, Windows, macOS, Linux, and other OS also.

Twitter Management

Free

Limited Plan: $7.99/month (annual billing) or $9.99/month (monthly billing)

Pro: $18.99/month (annual billing) or $35.99/month (monthly billing)

Plus: $94.99/month (annual billing) or $139.99/month (monthly billing)

Premium: $159.99/month (annual billing) or $239.99/month (monthly billing)

Publish
Pro: $24.99/month (annual billing) or $29.99/month

AI-Driven Social Media Management Tools for Small Businesses(Circleboom Social Media Management  Tool) - SmallBusinessweb

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6. Flick

Flick Social is a social media management tool that utilizes artificial intelligence to streamline business and individual operations. Integrating profiles from well-known platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest provides a centralized dashboard for easy access. This tool offers various features including AI-generated post suggestions, an intelligent publishing schedule, a visual content creator, automatic engagement, analytics, team collaboration, hashtag research, and customer support.

AI-Driven Social Media Management Tools for Small Businesses(Flick) - SmallBusinessweb

Prominent Features

Works With (Windows, Mac, Android, iOS, Web)

Pricing

  • Offers multi-platform support, AI-generated content ideas, intelligent publishing schedule, built-in graphic editor, automated response system, detailed analytics, real-time collaboration, hashtag research, robust security measures, and premium customer support.
  • Connects and manages multiple social media profiles from popular platforms.

Web, IOS, Android

Solo: $11.86/month (annual billing)
Pro: $25.87/month (annual billing)
Agency: $59.29/month (annual billing)

AI-Driven Social Media Management Tools for Small Businesses(Flick Analytics and Reporting) - SmallBusinessweb

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7. SocialBee

SocialBee is an efficient social media management tool that simplifies the process of posting, interacts with audiences, and evaluates performance. Its notable attributes encompass the ability to publish across multiple platforms, organize content into categories and queues, generate captions using AI, provide analytics and data insights, integrate with popular platforms like Canva, Unsplash, GIPHY, Pocket, and Zapier, and offer a posting schedule and recycling feature. It is available as SaaS, Cloud, or Web-Based, and supports the English language. Additionally, users can enjoy a 14-day free trial. SocialBee is specifically designed to empower users to effectively manage their social media presence, with a strong emphasis on content planning, publishing, and analysis.

AI-Driven Social Media Management Tools for Small Businesses(SocialBee) - SmallBusinessweb

Prominent Features

Works With (Windows, Mac, Android, iOS, Web)

Pricing

  • Features bulk uploading, category-based posting, custom URL shortening, direct message handling, audience growth tracking, and collaboration.
  • Integrates with tools like Buffer, Slack, Canva, Google Sheets, and Agorapulse.
  • Monitors audience growth, delegates tasks, and measures ROI.

Google Chrome, Mozilla Firefox, Safari, Microsoft Edge, Brave, iOS, Windows, and macOS.

Bootstrap: $19/month (annual billing) or $29/month (monthly billing)
Accelerate $39/month (annual billing) or $59/month (monthly billing)
Pro: $79/month (annual billing) or$99/month (monthly billing)

AI-Driven Social Media Management Tools for Small Businesses(SocialBee Design Visually) - SmallBusinessweb

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8. Lately

Lately AI is an innovative social selling platform that leverages the power of AI to generate tailored and impactful content for social media posts. It provides a comprehensive marketing dashboard and offers flexible pricing options, including Lite, Starter, and Pro plans. By harnessing AI capabilities, the platform effectively captures brand voices, crafts captivating content, and seamlessly integrates with leading platforms such as Hootsuite and Sprinklr. Lately, AI has placed great emphasis on feedback and strives to deliver efficient solutions, ultimately enhancing the visibility of both brands and individuals.

AI-Driven Social Media Management Tools for Small Businesses(Lately) - SmallBusinessweb

Prominent Features

Works With (Windows, Mac, Android, iOS, Web)

Pricing

  • Uses natural language processing algorithms to analyze existing text, generate new posts, and optimize headlines for engagement.
  • Offers automated posting schedules, a unified dashboard, and hashtag recommendations.
  • Multi-user access, white label solutions, content library, RSS feed integration, native video support, email campaign integration, SEO optimization, and cross-platform publishing.
  • Automates repetitive tasks improves content quality, and provides actionable insights.

Google Chrome, Mozilla Firefox, Safari, Microsoft Edge, and Opera

Lite: $49/month
Starter: $119/month
Pro: $199/month

AI-Driven Social Media Management Tools for Small Businesses(Lately Megaphone) - SmallBusinessweb

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9. MeetEdgar

MeetEdgar is a social media management tool that uses AI to boost productivity, creativity, and growth for businesses and individuals. It offers a range of features like auto-variations, recycling content, scheduling based on categories, native formatting, bulk imports, URL tracking, image editing, browser extension, calendar view, account switching, workflow approvals, detailed metrics, Chrome Canvas integration, and content expiration. With MeetEdgar, users can save time, optimize content strategies, and increase engagement on different platforms. It supports native formatting for major social media networks and ensures brands stay competitive online.

AI-Driven Social Media Management Tools for Small Businesses(MeetEdgar) - SmallBusinessweb

Prominent Features

Works With (Windows, Mac, Android, iOS, Web)

Pricing

  • Automated posting, AI-powered variation, scheduling flexibility, performance tracking, and A/B testing.
  • Allows team accounts for collaboration and content organization.
  • Link shortening, image, and video support, bookmarklets, Chrome extensions, and import functionality.

Windows, Mac, Android, iOS, and Web

Edgar Lite: $29.99/month ($299/year)
Edgar Standard: $49.99/month ($499/year)

AI-Driven Social Media Management Tools for Small Businesses(Meetedgar Scheduling tools) - SmallBusinessweb

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 10. Ocoya

Ocoya is a social media management platform powered by AI that streamlines the process of creating and scheduling content. With its user-friendly interface, it can generate marketing text in 26 languages and seamlessly integrate with e-commerce shops. Ocoya also offers collaboration tools, partnerships with marketing experts, content generation features, advanced listening and analysis capabilities, and third-party integrations. It is an indispensable tool for businesses looking to enhance their social media presence.

AI-Driven Social Media Management Tools for Small Businesses(Ocoya) - SmallBusinessweb

Prominent Features

Works With (Windows, Mac, Android, iOS, Web)

Pricing

  • Quickly generates and posts content, both manually and automatically.
  • Generates marketing text for posts or blogs in 26 languages
  • Automated and scheduled posting.
  • Works well with popular eCommerce platforms like Shopify and WooCommerce.

Windows, Mac, Android, iOS, Web, Google Chrome, Mozilla Firefox, Safari, Microsoft Edge, or Brave

Bronze: $19/month or $15/month (annual billing)
Silver:  $49/month or $39/month (annual billing)
Gold: $99/month or $79/month(annual billing)
Diamond: $199/month or $159/month (annual billing)

AI-Driven Social Media Management Tools for Small Businesses(ocoya social Schedule for Clients) - SmallBusinessweb

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Wrapping Up

In conclusion, the rise of AI-driven social media management tools for small businesses in 2024 signifies a significant shift in the way these businesses can effectively manage their online presence. These tools offer advanced capabilities, such as automated content creation, personalized customer engagement, and data-driven analytics, empowering small businesses to compete with larger enterprises in the digital landscape. With AI’s ability to streamline processes, optimize campaigns, and enhance customer experiences, small businesses can now leverage social media platforms to reach their target audience, build brand awareness, and drive growth more efficiently and cost-effectively.

If you’re seeking expert support to integrate digital marketing services into your small business platform, please contact us for a personalized quote. To learn about our services and find more related content, browse our SmallBusinessWeb page. We are dedicated to helping you maximize your online presence with reasonable digital marketing pricing packages for small businesses.

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SBW Content Creators
About the Author - SBW Content Creators

Celebrating the collective creativity of young, dynamic minds, our blog is a vibrant tapestry of fresh perspectives and diverse insights, exclusively tailored for the small business community. We are a group of passionate and talented young writers who come together to explore the multifaceted world of ideas and knowledge, offering valuable insights and solutions for small businesses. With each writer bringing their unique voice and expertise, we invite you to join us on a journey of discovery through the power of words.

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