These days businesses of any scale – small, medium or large – typically outsource many of their business processes. Many non-strategic activities and complex tasks are outsourced.
Website design, digital marketing and website maintenance are such tasks. Small businesses can leverage the best industry practices, standards, and cutting-edge technology at very reasonable prices and with almost no administrative overhead.
One of the biggest advantages of outsourcing is cost reduction. This is possible because you can choose from different engagement models of outsourcing:
- Fixed Price
- Project basis pricing
- Dedicated support for long-term
- Offshore dedicated Center
- Remote hiring
- White label services
Since you pay only for what you need, when you need it and you have no employee/office space related overheads, you can achieve significant savings.
Some of the small business activities that are typically outsource include
Handling accounts and finances for your business takes time away from your business. Also, you can’t afford errors in these. Nearly all small businesses whose core business is not related to accounting or finance tend to outsource this activity.
Yet another activity that requires due diligence and has no room for errors because taxation is involved in this as well. The IRS routinely levies fines against small businesses for errors committed in this. Best to be outsourced to experts.
Scheduling and other administrative tasks: Instead of trying to keep up with all appointments by yourself, instead of following up with vendors and suppliers single-handedly, small businesses typically hire virtual assistants to take care of these aspects. You pay only for hours worked and not full-days. No overheads in the form of benefits either.
Now that most small businesses are online and you are a website owner, many activities related to small business website ownership can also be outsourced:
Your small business website is the face of your company. It needs to be appealing, engaging and responsive. It also needs to be updated and it has to be able to convert your leads. If you don’t have the expertise for small business web design, it is best to outsource this activity.
Developing and promoting your brand will also require you to come up with materials that help your business interact with your customers. They could be banners, flyers, brochures, email marketing materials. Retaining a designer for these needs is expensive in the end if design is not your core business. Outsourcing graphic design saves you time and money.
Whether social media marketing or email marketing or content marketing, retaining people to design campaigns and execute them can be expensive to your business.
Technology outsourcing companies have access to cutting-edge technology that you cannot afford individually. Outsourcing technology requirements means access to best quality products and services at economical rates.
There are several types of outsourcing to choose from. Once you know which are the processes that you are going to outsource, you can review the types of outsourcing available to small business website owners and choose one suited for your needs.
Why should you outsource your website workforce?
Best outsourcing types / models include
This outsourcing type refers to outsourcing specialized services like accounting, purchasing, legal, administration support, Information Technology (IT). As a small business, you get quite the operational cost savings since you need to pay only for the services rendered by vendor while reducing your own overheads of maintaining these processes at your end.
Business process outsourcing
This outsourcing type can include a variety of processes that you can ask other companies or individuals to do for you. As a small business website owner, for example, continuous Search Engine Optimization is essential to ensure that your website keeps getting more views and you get more business. Outsourced SEO service is a popular outsourced service in the industry. You can have a small business SEO services company run your content marketing campaign for you.
This outsourcing type is applicable to your business if there is a short-term process that you need to run but hiring manpower is expensive. For example, for your small business website, you may want to add some seasonal images or content to update the website. An in-house graphic designer is expensive to retain. For this project, outsourced graphic design services makes more sense.
Here is a video that explains how to outsource like pro
Outsourcing is also classified in terms of geographic location
This outsourcing type refers to outsourcing your web development, web design, graphic design or marketing needs to specialist companies in your local area or even a state nearby. You have the advantage that people speak the same language and have the same business hours as you.
But as a small business owner in countries where cost of living is high, you might find it hard to budget the hourly rates of developers which can go as high as $250 per hour. Some of the countries that benefit from small business outsourcing include USA, the UK and countries in Western Europe.
Apart from website development cost, you also have digital marketing costs which can be quite steep in these countries. Small business owners can take advantage of outsourced digital marketing services and outsourced content marketing services provided by specialist companies.
Website functions like design, development, deployment and maintenance can be outsourced to other countries. By the end of the 20th century, offshore outsourcing had become quite common for businesses large and small.
Small businesses can find extremely cost-effective deals through web development companies that specialize in offshore clients. One of the biggest advantages is that work gets done for you, during your off-business hours so you can effectively ask for updates tonight and have an updated website when you come in the morning tomorrow.
Some countries to rely on for offshore outsourcing are China, India and Indonesia which are well-known technology offshoring hubs.
A type of offshoring wherein businesses offshore their projects or processes to specialist companies in countries that are geographically close. US-based companies offshoring to Mexico would be an example. Small businesses that choose to opt for nearshoring get the cost advantage of offshoring while also getting proximity in terms of time zones. Even a small business in Singapore choosing to outsource to India is a type of nearshoring because of common geographic area and close-enough time zones.
For small business owners, outsourcing the website development and maintenance aspect of their business is the sensible thing to do. Even if you have the expertise to create and operate a website, the task will simply take time away from your core business.
Hiring full-time professionals would be cost effective if one person could handle all aspects of your website development and website marketing needs. It is seldom so and you will find that you have to hire separate people for different tasks. Also, you will have to invest in software and hardware, which is a major overhead for any company not involved in technology development.
For small business website owners, outsourcing is a great way to access the best technology and talent in web development for reasonable cost through long-term contracts and affordable website maintenance packages. A freelancer or a turnkey web design agency like Small Business Web can help small business owners achieve their business goals by providing top quality services for the needs of their small business websites.