9 Familiar B2B Marketing Tactics That Work for Small Business

Are you looking forward to increasing your B2B sales?

Today B2B digital marketers use social media like Facebook (89%), Twitter (75%), LinkedIn (81%) in order to improve their online presence. Improving online presence can pave a way for elevating business sales.

There are a lot of marketers running in the competition and it is important to follow unique marketing techniques to stand ahead.

Here are some lead generation tactics that will help you to improve your online visibility and quality of your B2B sales.

Collect Feed-Backs

Feed-backs received in the form of emails, in-person interactions, polls, surveys, etc are important for improving the reputation of your business in online space. First of all, understand what customers like and what they don’t. This will help you to serve them better and increase the chances of getting positive feedback.

Small Business B2B Marketing Tactics (Customer Feedback) - SmallBusinessWeb

Include Videos

Videos are one of the effective strategies to attract non-readers. It can attract more people and can express the motive of business quickly and effectively. Videos on your website can be based on various strategies like,

  • Explaining the products of your company
  • Displaying your company’s vision and mission
  • Animated videos explaining about your products in a unique way
  • Displaying video testimonials from clients


96% of B2B companies are planning to include videos in their content marketing right from the next year.

B2B companies that make use of video marketing receives 27% higher CTR and 34% higher web conversion rates.

Up-Selling and Cross-Selling

Up-selling/cross-selling is a strategy used by most of the companies to boost their sales. It is possible to increase sales can be increased by displaying a better service with additional features to buyers.

Small Business B2B Marketing Tactics (Up Sellling -Cross selling statics) - SmallBusinessWeb


By conducting events, you can meet new clients. Whether it is an official or non-official meet, it should grab the attention of clients. Make your brand stand out by offering something different to increase your sales.

Small Business B2B Marketing Tactics (The Ins and Outs) - SmallBusinessWeb

Make Use of the Lead Database

Lead database is one of the best ways to grasp quality leads. Whether your business is new or already has a place in the industry, do make use of lead database. There are several databases like Unomy or Salesfinder that can act as a source of required leads. The best example of a professional database is LinkedIn.

Small Business B2B Marketing Tactics (Social Media Conversions) - SmallBusinessWeb

Make Use of Email Signature


of professionals prefer using email for business communications and three-quarters of companies state that emails give excellent/good ROI.


of B2B marketers state that emails are the most effective distribution channel for demand generation efforts

Emails are a highly effective medium of interaction. Make use of your email signature in a better way. Include contact information along with social media links in email signature which will help customers to know more about you and your company.

Small Business B2B Marketing Tactics (Email Marketing) - SmallBusinessWeb

Promote Customer Referrals


of consumers trust referrals from people they know – Nielsen

Almost 81% of U.S. online customers’ make their choices based on their friends’

Leads received via customer referrals are expected to be high-qualified ones. To turn customers as promoters you must focus on providing the best service to them. If your customers wish to promote your brand you can definitely see a notable difference in lead generation.

Small Business B2B Marketing Tactics (Promote Customer Referrals) - SmallBusinessWeb

Focus on landing pages

The number of leads is increased up to 55% when the number of landing pages is increased from 10 to 15.

Landing pages must be well-optimized with a CTA button. Once it is done, make sure to provide a link to an actual landing page. A wrong directed link may result in losing a potential customer.

Small Business B2B Marketing Tactics (Landing Pages) - SmallBusinessWeb

Make sure to follow a good SEO strategy


of B2B marketers say that SEO generates more leads than any other marketing practices.

SEO optimized websites can get an improved ranking in search engine results page. To improve your website’s ranking do follow some SEO strategies and display yourself in a better online space. This will pave the way for customers to spot you in online space and grab your service.

Small Business B2B Marketing Tactics (SEO Strategy) - SmallBusinessWeb

Winding Up

If you are looking for custom services to increase your B2B sales do reach us. We provide best digital marketing services with our dedicated team of marketers who will work along with you to improve your marketing efforts.

Do you have any other better techniques that brought you success? Do comment below. We would love to hear about your experience!

About the Author - Srividhya

Srividhya is a copywriter at ColorWhistle. She’s passionate about writing blogs related to web development, web designing, online marketing, and more. In her spare time, she works out or paints.

Go to top
Close Popup

Let's Talk

    Sure thing, leave us your details and one of our representatives will be happy to call you back!

    Eg: John Doe
    Eg: United States
    Eg: johndoe@company.com
    More the details, speeder the process :)