Best Personal Trainer Website Ideas & Inspirations

If you really want to advance your career in personal training, a great place to get tremendous exposure is through a website.

A personal trainer website can be a good place to attract new clients, showcase your expertise, and promote your brand. If you like to learn more about the benefits of having a personal trainer website, click here.

With thousands of personal trainer websites online, creating a standout website for your small business can be challenging. At Small Business Web, we offer affordable web development pricing packages for small businesses, ensuring your online presence is both impressive and budget-friendly..

To help you be unique, we have listed various personal trainer websites that will give you an idea of how the type of features they have used and what makes them unique.

Let’s dive in.

Best 15 Personal Trainer Websites in 2023

Below are some amazing websites that will teach you everything you want to know about health and fitness.

1. Girls Gone Strong

Girls Gone Strong is a website which gives amazing fitness tips for women by providing information about strength training, nutrition, having a fit pregnancy, women’s health, physical therapy, injury prevention, fat loss, mindset, and much more.

Personal Trainer Website Ideas (Girls Gone Storng) - SmallBusinessWeb

Features of this website

  • Attractive seamless layout
  • Good architecture
  • Quick ‘email us’ section in all pages
  • Simple pre-register section that asks for minimal details
  • Good use of colors
  • Free handbook to attract leads
  • Shop section for cross-selling products

2. Roman Fitness System

Roman Fitness System is a personal training website which provides guidelines, strategies and even workouts for various fitness requirements of people.

Personal Trainer Website Ideas (Roman Fitness System) - SmallBusinessWeb

Features of this website

  • Informs users about the services in its first fold
  • Good number of articles to support business
  • Users can clearly understand what to expect
  • Professional layout with good use of colors

3. Summer Tomato

Summer Tomato is a company which teaches you how to become healthy and how to lose weight without dieting.

Personal Trainer Website Ideas (Summer Tomato) - SmallBusinessWeb

Features of this website

  • Neatly laid out UI with the category of visitors in mind
  • Subtle use of colors and graphics to complement the text
  • Collection of emails and names in the first fold
  • Lot of articles that includes podcast, videos, and images to keep the visitor engaged
  • Good reading experience

4. Bayesian Bodybuilding

Bayesian Bodybuilding is an online coaching website which educates fitness enthusiasts. They also provide paid online personal trainer certification course and online coaching classes.

Personal Trainer Website Ideas (Bayesian Bodybuilding) - SmallBusinessWeb

Features of this website

  • Free email courses offered in the first fold
  • Black and white layout to attract the male audience
  • Good collection of blogs in sections like seminar, body training, recipes etc.
  • Online course explained in multiple languages
  • PT course page that clearly explains the course with a video.
  • Coaching page which clearly explains who will benefit from it

5. On The Regimen

On The Regimen is an online fitness coaching website which provides diet and fitness training to improve your life physically and mentally.

Personal Trainer Website Ideas (On the Regimen) - SmallBusinessWeb

Features of this website

  • Simple header with a powerful CTA
  • Lots of ‘before and after’ pictures for inspiration
  • Online coaching page that explains what to expect
  • Many testimonials from clients explaining how they got fit with the trainer’s help.
  • ‘Start here page’ – A place which acts as a guide to the whole website.

6. Fat Burning Man

Fat Burning Man gives advice to people on how to reduce fat by providing fitness coaching and diet guides as well.

Personal Trainer Website Ideas (Fat Burning Man) - SmallBusinessWeb

Features of this website

  • Attractive offers upon email address submission in the first fold.
  • ‘How to’ articles and videos to keep the user engaged.
  • ‘Before and after’ images increase authenticity.
  • Quiz to make your first step
  • Rewards and credits highlighted on the website.
  • Attractive recipes to help people stay fit.

7. Body Building

Body Building is an online fitness website which offers training and diet. They provide fat burning and muscle building tools and techniques.

Personal Trainer Website Examples (Body Building) - SmallBusinessWeb

Features of this website

  • Sleek banner which explains what’s hot in the store/website.
  • Clean categorization in the first fold for user guidance
  • ‘What’s your goal area?’ to take you to the right plan
  • Good shopping experience
  • Detailed blogs
  • Community page with engaging content.

8. Smashfit

Smashfit is a fitness training center website which focuses on physical activities, mental and emotional sides of the people.

Personal Trainer Website Examples (Smashfit) - SmallBusinessWeb

Features of this website

  • Steps to guide you to begin fitness journey on the homepage
  • Testimonials on the homepage
  • Album section with motivational photos

9. Nerd Fitness

Nerd Fitness is a fitness coaching center where they focus on fixing the mindset of the people to build healthy habits. They provide training for yoga, karate, weight lifting and more.

Personal Trainer Website Examples (Nerd Fitness) - SmallBusinessWeb

Features of this website

  • Lively website with a cool first fold to keep the friendly tone
  • Good amount of before and after pictures to motivate the user to join the fitness program on the website
  • Private coaching options
  • All courses listed on one page to get good information
  • Good community page which has almost everything about fitness

10.  Athlete 12 Minute

12 Minute Athlete is an online fitness coaching center website. They even provide an application through which people can work out at their home with their body weights or a few basic pieces of equipment.

Personal Trainer Website Examples (Athlete 12 Minute) - SmallBusinessWeb

Features of this website

  • First fold of the homepage has video
  • Neat architecture
  • Workout model for the demonstration in each page
  • Delicious list of recipes
  • Attractive workout programs

11. Robb Wolf

Robb Wolf provides you with a healthy diet plan, fitness plans, and weight loss activities. They clearly explain in their website about what diet must be followed and the benefits of following it.

Personal Trainer Website Examples (Robb Wolf) - SmallBusinessWeb

Features of this website

  • Warm and clean UI
  • Podcast on the first fold increases the user engagement
  • Quiz section in the first fold to increase curiosity
  • Blogs are written in a detailed way with proper balance in images

12. Fit Bottomed Girls

Fit Bottomed Girls is an online training company website which offers several guides on fitness, diet plan, and so on. This coaching is meant for both women and men.

Personal Trainer Website Examples (Fit Bottomed Girls) - SmallBusinessWeb

Features of this website

  • UI elements are looking friendly and handmade
  • Separate categories in the home page for fitness, mamas and zen
  • Lots of articles to help the users
  • Email course for 5 days which is free – a give away to attract the users
  • Coaching section that’s free and ranges up to $199
  • Warm and spacey UI for a clean user experience

13. Mark’s Daily Apple

Mark’s Daily Apple is an online education company website which trains people via their blogs. They research the terms required by the people and answer them through rich blogs.

Personal Trainer Website Examples (Mark's Daily Apple) - SmallBusinessWeb

Features we like on this website

  • Well-laid architecture
  • Free fitness ebook in the pop-up
  • Success stories on the homepage
  • Free webinar section in the home page
  • Clear and descriptive menu

14. Strongfirst

Strongfirst is a fitness training company which offers training, courses, and certifications. They teach both men and women to reach a great level of strength quickly and safely.

Personal Trainer Website Examples (Strongfirst) - SmallBusinessWeb

Features of this website

  • Courses and certifications listed on the first fold
  • Hovering featured images on the homepage
  • Online shopping facility
  • Useful real-time articles by fitness models
  • Photo albums of the events

15. Born Fitness

Born Fitness educates people through their blogs. The website will help you to identify the best diet, exercise, workouts, and strategies to look better and lead a healthy life. They include various tips from professional trainers and nutritionists.

Personal Trainer Website Examples (Born Fitness) - SmallBusinessWeb

Features of this website

  • Motivational video in its first fold
  • Responsive Q/A section
  • Online prime book purchasing fold
  • Retreat section with ticket booking functionality.

Best Fitness & Gym WordPress Plugins

Plugins provide additional features and it is important to have them if you have websites that are designed in WordPress, Blogspot or any other platform. Plugins can boost the technical background of your website and it will help you to upgrade your fitness website.

1. Weight Tracker

Weight Tracker is a plugin which helps you to track the weight, body measurements and more. Users can set targets and modify the records which are displayed in charts, tables, shortcodes, and even widgets. This plugin has a rich user interface feature which helps the fitness trainers to interact with the users.

2. Meal Planner Pro Recipes

Meal Planner Pro Recipes is a plugin which helps you to create recipes according to your requirements. It has a wide range of features, functionalities and it is easy to use. This plugin is Gutenberg compatible which is a major advantage.

The availability of fitness plugins is quite low in WordPress. As per our research, the functionalities are not up to customer expectations hence the ratings and usage are low.

The fitness industry is growing rapidly and hence the requirements of plugins, themes, and websites are increasing. At SmallBusinessWeb, we offer website development services , web design services which meet your expectation. If you want to extend the functionality of your fitness websites, you can get help from our plugin development service providers at ColorWhistle.

Shocking Statistics From the Fitness Industry

According to IHRSA the global healthcare industry revenue totaled $87.2 billion in 2017, as more than 201,000 clubs served 174 million members.

Fitness club count and membership

  • The U.S leads all markets in club count at 60.9 million and membership at 38,477, respectively
  • Brazil is second in club count at 34,509
  • Germany is in the second position in the number of members at 10.6 million

Fitness Revenue

  • The U.S leads all markets in revenue with $30 billion.
  • Germany is in second place with $5.6 billion.
  • The United Kingdom is in third place with $5.5 billion.


Now that you have learned a few things about what needs to be added to a personal trainer website, you have to utilize this knowledge and decide what type of website you need.

You must also be clear in the type of personal trainer website you need – general, specific or brand-specific.

If you have plans to get a professionally-made personal trainer website, you can get in touch with our Small Business Web team anytime. Our team is equipped with the best talent who can make your website a hit in the online space.

About the Author - Srividhya

Srividhya is a copywriter at ColorWhistle. She’s passionate about writing blogs related to web development, web designing, online marketing, and more. In her spare time, she works out or paints.

Go to top
Close Popup

Let's Talk

    Sure thing, leave us your details and one of our representatives will be happy to call you back!

    Eg: John Doe
    Eg: United States
    More the details, speeder the process :)